brand loyalty

Video Content Creates Digital-First Brand Loyalty
Video Content Creates Digital-First Brand Loyalty
November 27, 2020  |  Innovation

The great digital shift didn’t start in March. Though the world before then seems hard to remember, consumers were already in the process of shifting...

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J.P. Morgan: How Payments Drive Customer Loyalty Amid A Digitization Push
J.P. Morgan: How Payments Drive Customer Loyalty Amid A Digitization Push
May 14, 2020  |  Digital Payments

Amid a sudden and dramatic shift in consumer shopping behavior, merchants across all industries have been forced to react quickly. The pandemic required digitization for...

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Will The Consumer’s Next Bank Be Amazon, PayPal Or Walmart?
Will The Consumer’s Next Bank Be Amazon, PayPal Or Walmart?
April 04, 2019  |  Alternative Finances

FinTech firms may not be the only ones that traditional financial institutions (FIs) need to keep an eye on. About six in 10 consumers have said...

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Facebook’s Sizzly, Fizzly Week
Facebook’s Sizzly, Fizzly Week
November 09, 2018  |  Sizzle/Fizzle

Facebook has been a firm with its share of troubles lately. Earnings weren’t quite what investors were looking for, its usership base in the U.S. and...

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Loyalty’s New One Percenters
Loyalty’s New One Percenters
August 27, 2018  |  Retail

Throw out everything you’ve ever learned about what makes a consumer loyal to a brand. Consumers, over the last 10 years, have turned loyalty on...

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Report: Android Users More Loyal Than iOS Users
Report: Android Users More Loyal Than iOS Users
March 09, 2018  |  Mobile

A new report from Consumer Intelligence Research Partners (CIRP) reveals that when it comes to customer loyalty, Android users have iOS customers beat. According to...

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The Emotion Effect: Taking Loyalty Beyond Rewards
The Emotion Effect: Taking Loyalty Beyond Rewards
February 28, 2018  |  Loyalty & Rewards

What makes a consumer loyal? There really is no magic formula, and brands are spending serious money on strategies before truly answering this question. Rewards...

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Mastering The Loyalty Effect
Mastering The Loyalty Effect
June 28, 2017  |  Retail

Rewards and incentive programs are not the bacon on top of the brussels sprouts. Bob Legters, senior vice president and chief product officer for FIS,...

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