Branding

Will Walmart’s ‘Walmarche’ Strategy Lure High-Income Shoppers?
Will Walmart’s ‘Walmarche’ Strategy Lure High-Income Shoppers?
March 25, 2024  |  Walmart

Last Saturday (March 23), legendary fashion designer Diane Von Furstenberg made her exclusive collection of 200 clothing, baby and household items available for shoppers to...

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Did Fenty Beauty Just Tap Into Ulta’s Loyal Customer Network?
Did Fenty Beauty Just Tap Into Ulta’s Loyal Customer Network?
October 02, 2023  |  Retail

Figure out your DNA — that’s the secret to sales when landing on the shelves of retail spaces like Sephora and Ulta Beauty, according to...

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Figure Out Your DNA: Kulfi Beauty Founder’s Secret to Engagement
Figure Out Your DNA: Kulfi Beauty Founder’s Secret to Engagement
September 27, 2023  |  Retail

Just because you’ve been given the opportunity to grace your products on the shelves of Sephora doesn’t mean your brand will be successful. Take it...

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Pringles Announces $140 Caviar Kit as Brands Seize on Social Media Trends
Pringles Announces $140 Caviar Kit as Brands Seize on Social Media Trends
September 19, 2023  |  Commerce Connected

Pringles is getting fancy as food and beverage brands turn to social media for inspiration on how best to reach their consumers. Kellogg Company, which...

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Apple Retail Veteran Angela Ahrendts Joins Kardashian’s Private Equity Firm SKKY
Apple Retail Veteran Angela Ahrendts Joins Kardashian’s Private Equity Firm SKKY
August 07, 2023  |  Retail

Private equity firm SKKY Partners has added former Apple Retail executive Angela Ahrendts as senior operating adviser. Ahrendts will work with SKKY Partners founders Kim Kardashian and Jay Sammons and the...

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How Brands Are Collaborating With Experts, Influencers and Nonprofits to Connect With Consumers 
How Brands Are Collaborating With Experts, Influencers and Nonprofits to Connect With Consumers 
April 25, 2023  |  Retail

To achieve relevancy with consumers, brands must exhibit authenticity and a clear mission, although what this looks like can vary from brand to brand. For...

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Fatburger Opens Triple-Chain Location to Reap Co-Branding Sales Boost
Fatburger Opens Triple-Chain Location to Reap Co-Branding Sales Boost
December 12, 2022  |  Restaurant innovation

Restaurant group FAT Brands’ new tri-branded locations have been driving sales and boosting margins. In an interview with PYMNTS discussing the company’s first tri-branded location, featuring fast-casual...

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D2C Sticker Brand Leverages Printing Business Email List to Launch Hot Sauce
D2C Sticker Brand Leverages Printing Business Email List to Launch Hot Sauce
November 21, 2022  |  eCommerce

As direct-to-consumer (D2C) brands compete to win consumers’ attention and to secure their loyalty, the custom printing site Sticker Mule has expanded to a new...

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World Cup Runs Dry as Qatar Bans Booze at Stadiums
World Cup Runs Dry as Qatar Bans Booze at Stadiums
November 18, 2022  |  International

More than one million fans are expected to travel to Qatar for the FIFA World Cup Qatar 2022 as the so-called “beautiful game’s” biggest stage kicks off...

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