Recent announcements from some marquee names in financial services, and commercial partnerships, underscore the use of data, down to the consumer level, in crafting ever-more-relevant...
Card-linked offers — promotions intended to entice consumers to use their credit and debit cards — are incredibly popular with consumers. That is, once they...
Card-linked offers — those special promotions designed to encourage consumers to use their credit and debit cards at specific locations or for specific items —...
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Because many consumers may still be smarting from last month’s 3.2% bump in inflation, they appear to be reluctant to shop for retail items. Get the Full Story...
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Brands looking to drive adoption with card-linked offers have found their best customers in the younger generations. Get the Full Story Complete the form to...
The 2023 holiday shopping season was a challenging time for consumers as rising prices made it difficult to manage their spending. Get the Full Story...
Card-linked marketing uses past purchase data to create targeted, relevant offers to potential customers that are often presented through mobile or online banking applications. By...