consumer insight

Retail Spending’s Headline Rebound Masks Pullback on Discretionary Items
Retail Spending’s Headline Rebound Masks Pullback on Discretionary Items
May 16, 2023  |  Consumer Insights

The retail data released Tuesday (May 16) by the Commerce Department shows a reversal in consumer spending after two months of declines. But one headline...

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Consumer Sentiment Predicts Prolonged Economic Turbulence
Consumer Sentiment Predicts Prolonged Economic Turbulence
April 30, 2023  |  Consumer Insights

Government data confirms what consumers already know: Market and Main Street stabilization may be further off than previously thought. The Bureau of Economic Analysis (BEA)...

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Fed’s Beige Book Points Toward Consumer Spending Slowdown
Fed’s Beige Book Points Toward Consumer Spending Slowdown
April 19, 2023  |  Consumer Insights

Connect the data dots and a story emerges — where the Fed’s Beige Book hints at what to come. And what’s to come looks to...

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One-Third of Consumers Don’t Plan to Cut Luxury Retail Spend
One-Third of Consumers Don’t Plan to Cut Luxury Retail Spend
April 17, 2023  |  Consumer Insights

This next installment of PYMNTS’ miniseries based around consumer spending patterns focuses on the luxury retail sector. One would think that as consumers pull back...

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Consumers May Pull In Spending as Outlook for Credit Access Dims
Consumers May Pull In Spending as Outlook for Credit Access Dims
April 10, 2023  |  Consumer Finance

Credit is harder to come by. And that means a lifeline for consumers — and the businesses reliant upon them — is not as dependable...

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Paycheck-to-Paycheck Consumers Adjust to Reality of Persistent Inflation
Paycheck-to-Paycheck Consumers Adjust to Reality of Persistent Inflation
March 27, 2023  |  Consumer Insights

The steady share of consumers living paycheck to paycheck despite continued economic headwinds is a testament to their fortitude. Month after month, headlines reaffirm what...

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Zillennials Live Differently Than Millennials and Merchants See Dollar Signs 
Zillennials Live Differently Than Millennials and Merchants See Dollar Signs 
March 19, 2023  |  Consumer Insights

The share of the zillennial micro-generation living with others tops 85%. Zillennials, the term coined for 30 million digital-native consumers born between 1990 and 2000...

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Nielsen: Streaming Enjoys Strong Numbers as Overall TV Viewership Dips
Nielsen: Streaming Enjoys Strong Numbers as Overall TV Viewership Dips
March 19, 2023  |  Streaming

Zombies, hospital intrigue and Black Panther all helped streaming media dominate the month of February. That’s according to Nielsen’s latest edition of The Gauge, which...

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Smaller Retailers Without Rewards Programs Risk Losing Inflation-Weary Customers 
Smaller Retailers Without Rewards Programs Risk Losing Inflation-Weary Customers 
March 17, 2023  |  Loyalty & Rewards

Everyone loves a bargain, but small- and medium-sized business (SMB) retailers have been pulling back from promotional codes and rewards recently. As noted in proprietary...

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