consumer insights

How the World Does Digital: A Deep Dive Into Global Digital Engagement
How the World Does Digital: A Deep Dive Into Global Digital Engagement
June 25, 2024  |  Consumer Insights

It’s time to take stock of global digital engagement. The pandemic has finally faded into memory and the flurry of consequential payments innovation has given...

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Shoppers Are Way More Interested in Personalized Discounts Than Recommendations
Shoppers Are Way More Interested in Personalized Discounts Than Recommendations
June 24, 2024  |  Consumer Insights

As consumers seek more individualized shopping experiences, PYMNTS Intelligence research finds that there is far greater demand for targeted promotions than for personalized recommendations without...

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Consumers Say They Use Credit to Buy Essentials and Spend More
Consumers Say They Use Credit to Buy Essentials and Spend More
June 24, 2024  |  Credit Cards

Although consumer spending dipped slightly last month, not all spending choices are created equally. While some consumers curtail spending by choice, others do it entirely...

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Media Giants Seize on Consumers’ Demand to Get off the Couch
Media Giants Seize on Consumers’ Demand to Get off the Couch
June 21, 2024  |  Retail

With the shift in media consumption toward streaming so ingrained now, consumers are no longer as excited about the option to view more content from...

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Meet the 27 Million Americans Who Drive 8% of Consumer Spend but Struggle to Pay Their Bills
Meet the 27 Million Americans Who Drive 8% of Consumer Spend but Struggle to Pay...
June 21, 2024  |  Consumer Insights

The big consumer news last Friday was that the University of Michigan’s June Consumer Sentiment Index hit a seven-month low. Many scratched their heads, particularly...

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Millennials Are Most Prepared to Trade Down to Private Label
Millennials Are Most Prepared to Trade Down to Private Label
June 20, 2024  |  Consumer Insights

As merchants step up their own-brand offerings, PYMNTS Intelligence research finds that across grocery and retail, millennials prove the most eager to find more affordable...

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1 in 3 Shoppers Wants to Buy Local Products
1 in 3 Shoppers Wants to Buy Local Products
June 18, 2024  |  Consumer Insights

As retailers look to win customers’ loyalty, PYMNTS Intelligence research finds that buying local goods is a top-of-mind concern for a significant share of consumers....

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Brands Unveil Live Events as Consumers Spend More on Experiences
Brands Unveil Live Events as Consumers Spend More on Experiences
June 18, 2024  |  Retail

As consumers splurge on experiences while being more conservative in their retail spending, brands are finding that if they want to capture the public’s enthusiasm...

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Zillennials: The Generation Reshaping Commerce With Digital Savvy and Ethical Spending
Zillennials: The Generation Reshaping Commerce With Digital Savvy and Ethical Spending
June 18, 2024  |  Consumer Insights

Zillennials — the bridge generation comprising younger millennials and older members of Generation Z — with their growing earning and purchasing power, are poised to...

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