consumer insights

Gen Z Isn’t Different. They’re Digital by Default.
Gen Z Isn’t Different. They’re Digital by Default.
August 06, 2025  |  Consumer Insights

By the 1920s, cars and telephones had changed how people connected. Young adults could travel on their own and make plans without meeting in person....

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Budget Tools Have a New Fan Club: Gen Z
Budget Tools Have a New Fan Club: Gen Z
July 11, 2025  |  financial apps

The financial landscape for American consumers is a challenging one, with a record 68.4% living paycheck to paycheck as of May, and nearly a quarter...

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Discounts Lure High-Income Customers to Dollar Stores
Discounts Lure High-Income Customers to Dollar Stores
July 02, 2025  |  Retail

Higher income consumers in the United States are crowding the aisles at dollar stores, moved to seek discounts in the paycheck-to-paycheck economy. Get the Full...

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Consumers Say Merchants Shifting Blame for Higher Prices to Tariffs
Consumers Say Merchants Shifting Blame for Higher Prices to Tariffs
June 26, 2025  |  Consumer Insights

Getting married this summer? Know someone who is? A wedding dress will set you back on average $2,100, according to The Knot. While that’s roughly...

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Spending Dips 13% As Gen Z Makes Saving ‘Cool’
Spending Dips 13% As Gen Z Makes Saving ‘Cool’
June 25, 2025  |  Consumer Insights

For younger Americans in the Generation Z cohort, spending is out, while saving is reportedly in. Get the Full Story Complete the form to unlock...

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35% of Consumers Regularly Face Hundreds in Unplanned Expenses
35% of Consumers Regularly Face Hundreds in Unplanned Expenses
June 24, 2025  |  Consumer Insights

Recent research reveals that a significant portion of consumers regularly face substantial unplanned expenses, reshaping how financial institutions must approach credit offerings and consumer flexibility....

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Consumers Use Mobile Wallets 21% of the Time for In-Store Purchases
Consumers Use Mobile Wallets 21% of the Time for In-Store Purchases
June 23, 2025  |  Mobile Wallets

Mobile wallets rapidly emerging as a pivotal force in how consumers conduct in-store transactions worldwide. Get the Full Story Complete the form to unlock this...

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Tariffs Force Retailers to Fess Up About Why Things Cost More
Tariffs Force Retailers to Fess Up About Why Things Cost More
June 19, 2025  |  Retail

The biggest retail trend of 2025 might not be the rise of artificial intelligence (AI) or social platforms like TikTok. It might be the impact...

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US Consumers Funnel Side Hustle Cash Directly Into Paying Bills
US Consumers Funnel Side Hustle Cash Directly Into Paying Bills
June 19, 2025  |  Consumer Insights

Traditional 9-to-5 employment, and the bi-weekly paycheck, is no longer sufficient for a significant portion of the U.S. population, leading many to pursue alternative income...

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