consumer insights

Consumers Are Learning to Trust AI Through Shopping

Consumers Are Learning to Trust AI Through Shopping
Consumers Are Learning to Trust AI Through Shopping
May 14, 2026  |  Artificial Intelligence

Product link discovery has the highest adoption rate of any personal artificial intelligence (AI) task measured in a new PYMNTS Intelligence study, and it’s the...

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Issuers Chase Top of Wallet Through Better Apps
Issuers Chase Top of Wallet Through Better Apps
May 14, 2026  |  Credit Cards

As credit card spending remains resilient across many consumer segments, issuers are confronting a more nuanced contest over where that spending ultimately lands: not simply...

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65% Call Insurance Essential. Why Most Spending Isn’t So Clear-Cut 
65% Call Insurance Essential. Why Most Spending Isn’t So Clear-Cut 
April 22, 2026  |  Consumer Insights

Picture two families living four miles apart in the same mid-sized American city. Both earn about $85,000 a year. Both have two kids in elementary...

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Fed Beige Book Finds Tax Refund Relief Running Into Higher Gas Prices
Fed Beige Book Finds Tax Refund Relief Running Into Higher Gas Prices
April 15, 2026  |  Economy

The Federal Reserve’s latest Beige Book, released Wednesday (April 15), describes an economy that keeps growing even as businesses and households navigate mounting uncertainty and...

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Top-of-Wallet Credit Choices Have Moved to Mobile
Top-of-Wallet Credit Choices Have Moved to Mobile
April 15, 2026  |  Credit Cards

“Winning Top of Wallet: How Credit Card Apps Shape Choice,” a collaboration between PYMNTS Intelligence and Elan Credit Card, examines how the credit card mobile app...

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Nearly 4 in 10 Financially Stressed Shoppers Choose Walmart Over Amazon
Nearly 4 in 10 Financially Stressed Shoppers Choose Walmart Over Amazon
April 14, 2026  |  Consumer Insights

At the checkout counter, the biggest shift may not be how much consumers buy, but where they choose to buy it and which payment tools...

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The $42 Billion Checkout Opportunity Hiding in Plain Sight
The $42 Billion Checkout Opportunity Hiding in Plain Sight
April 10, 2026  |  Retail

“Embedded Offers: The Billion-Dollar Opportunity Inside Recent Consumer Spending” is a collaboration between PYMNTS Intelligence and FIS. Based on a Census-balanced survey of 2,754 U.S. consumers...

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When Everything Looks Like AI, Being Real Becomes the Advantage
When Everything Looks Like AI, Being Real Becomes the Advantage
April 08, 2026  |  Artificial Intelligence

Cookware brand Le Creuset paid a digital video artist to spend days shooting and hand-editing footage frame by frame. When the video went live, the...

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