consumer insights

Milk And Cereal Too Burdensome For 40% Of Millennials

Milk And Cereal Too Burdensome For 40% Of Millennials
Milk And Cereal Too Burdensome For 40% Of Millennials
March 02, 2016  |  Consumer Insights

As part of a wholesome and nutritious breakfast, cereal was a cornerstone of the food pyramid throughout the 20th century. Baby Boomers practically grew up...

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DSW Lawsuit Shows Sea-Change In Shoppers’ Pricing Expectations
DSW Lawsuit Shows Sea-Change In Shoppers’ Pricing Expectations
March 01, 2016  |  Consumer Insights

What are the biggest ways digital commerce has changed retail? Logistics certainly move at a speed that was formerly unthinkable without the aid of computers...

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Can Apparel Stop Its Downward Discounting Spiral?
Can Apparel Stop Its Downward Discounting Spiral?
February 24, 2016  |  Consumer Insights

What consumer doesn’t need to buy clothes? And what average consumer with a little extra cash isn’t going to feel fine spending a little more...

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British Airways Holds Its Crown As UK’s Top Brand
British Airways Holds Its Crown As UK’s Top Brand
February 23, 2016  |  Consumer Insights

Modern commercial air travel is so universally loathed that comedians have worn out jokes about airplane food and lost bags to the point that audiences...

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How Addicted To The Internet Are Consumers Really?
How Addicted To The Internet Are Consumers Really?
February 22, 2016  |  Consumer Insights

Ever since the first cat GIF was forwarded on some university intranet, somebody has been complaining that kids are spending too much time on the...

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Technology And Retail Trends Are Inextricable In 2016
Technology And Retail Trends Are Inextricable In 2016
February 18, 2016  |  Consumer Insights

As technology, big and small, continues to disrupt the once-settled retail industry, it’s becoming more and more critical for struggling merchants to predict where they...

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Millennials Make 2015 A Vintage Year For Wine Sales
Millennials Make 2015 A Vintage Year For Wine Sales
February 17, 2016  |  Consumer Insights

It’s the defining marketing question of the day: What are millennials willing to spend their ever-growing expendable incomes on? For the alcoholic beverage industry, media...

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