consumer packaged goods

Trax Debuts ‘Signal-Based Merchandising’ to Brands In-Store Visibility

Trax Debuts ‘Signal-Based Merchandising’ to Brands In-Store Visibility
Trax Debuts ‘Signal-Based Merchandising’ to Brands In-Store Visibility
February 27, 2024  |  Retail

Retail brand management company Trax has debuted its signal-based merchandising (SBM) solution. Get the Full Story Complete the form to unlock this article and enjoy...

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Crisp Raises $50 Million to Grow CPG Data-Sharing Efforts
Crisp Raises $50 Million to Grow CPG Data-Sharing Efforts
February 22, 2024  |  Investments

Collaborative commerce firm Crisp, which provides retailers with real-time inventory data, has raised $50 million in a Series B extension round to drive its growth efforts....

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CPGs Use Guacamole and Super Bowl to Trot Out AI-Powered Consumer Experiences
CPGs Use Guacamole and Super Bowl to Trot Out AI-Powered Consumer Experiences
February 06, 2024  |  Artificial Intelligence

Artificial intelligence (AI) has entered the consumer-packaged goods arena in a big way, giving consumers more touchpoints and engagement with household brands. In fact, AI...

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Mondelez Looks to Healthier Snacks to Whet Consumers’ Appetites
Mondelez Looks to Healthier Snacks to Whet Consumers’ Appetites
January 30, 2024  |  Earnings

Global snack and candy giant Mondelez International is pivoting its focus to healthier chocolate.  Get the Full Story Complete the form to unlock this article and enjoy...

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P&G: Inflation Isn’t Keeping US Consumers From Buying More Expensive Brand Names
P&G: Inflation Isn’t Keeping US Consumers From Buying More Expensive Brand Names
January 23, 2024  |  Retail

It turns out Procter & Gamble, the company which makes household staples like Tide detergent, Bounty paper towels, and Crest toothpaste, made more money last...

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Instacart Makes Google Shopping Ads Accessible to Advertising Partners
Instacart Makes Google Shopping Ads Accessible to Advertising Partners
January 09, 2024  |  Partnerships

Grocery technology company Instacart has teamed with Google to make Google Shopping ads accessible to Instacart’s advertising partners.  Get the Full Story Complete the form to unlock this article and enjoy...

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Instacart Brings Digital Marketing to Brick-and-Mortar as CPG Ads Get Smarter
Instacart Brings Digital Marketing to Brick-and-Mortar as CPG Ads Get Smarter
January 08, 2024  |  Retail

With grocery brands looking for more personalized, targeted ways to reach shoppers, Instacart is enabling in-store digital marketing with smart cart advertising. Get the Full...

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Unilever Sells Q-Tips and Other Brands to Yellow Wood
Unilever Sells Q-Tips and Other Brands to Yellow Wood
December 18, 2023  |  Retail

Unilever is set to sell Q-Tips and a number of its other personal care and beauty brands. Get the Full Story Complete the form to unlock...

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