Consumers are increasingly engaging across multiple devices even for formerly passive activities, such as viewing films, creating a commerce opportunity for brands that can provide...
As streaming services look to drive revenue, shoppable integrations are popping up in everything from mobile games to advertising breaks. As a recent Bloomberg report...
As consumers increasingly expect commerce integrated into their day-to-day lives, spirits giant Brown-Forman, parent company of Jack Daniel’s, is looking to create more immersive online...
Throughout 2023, grocers stepped up their contextual commerce initiatives, not only expanding shoppable recipe content but also reaching new devices and digital platforms. Take, for...
As grocers seek ways to monetize consumers’ enthusiasm for digital culinary content, Home Chef is partnering with Delish to create meal kits based on the...
As grocers increasingly tap contextual commerce, Kroger is making it possible for consumers to place orders for ingredients directly from their ovens’ touchscreens. GE Appliances...
By partnering with major grocers such as Albertsons, contextual commerce platform Chicory is expanding eGrocery audiences, enabling retailers to reach new customers across more parts of their web...
Spotify said it doesn’t want music fans to have to wait for new artist merchandise. The streaming audio platform announced Monday (Oct. 16) that it was adding...
This week in grocery, Weis Markets and The Fresh Market leverage contextual commerce to drive loyalty and engagement, Dollar General looks to expand its produce...