CPG

Oreo Courts a Higher-End Customer as Snacks Put on the Ritz
Oreo Courts a Higher-End Customer as Snacks Put on the Ritz
March 02, 2024  |  Retail

Oreo is getting fancy as snack foods sprinkle in a little bit of affordable luxury to appeal to today’s belt-tightening shoppers. On Monday (March 4),...

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Trax Debuts ‘Signal-Based Merchandising’ to Brands In-Store Visibility
Trax Debuts ‘Signal-Based Merchandising’ to Brands In-Store Visibility
February 27, 2024  |  Retail

Retail brand management company Trax has debuted its signal-based merchandising (SBM) solution. The new tool lets brands gain visibility down to the individual product level,...

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Crisp Raises $50 Million to Grow CPG Data-Sharing Efforts
Crisp Raises $50 Million to Grow CPG Data-Sharing Efforts
February 22, 2024  |  Investments

Collaborative commerce firm Crisp, which provides retailers with real-time inventory data, has raised $50 million in a Series B extension round to drive its growth efforts....

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CPGs Use Guacamole and Super Bowl to Trot Out AI-Powered Consumer Experiences
CPGs Use Guacamole and Super Bowl to Trot Out AI-Powered Consumer Experiences
February 06, 2024  |  artificial intelligence

Artificial intelligence (AI) has entered the consumer-packaged goods arena in a big way, giving consumers more touchpoints and engagement with household brands. In fact, AI...

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P&G: Inflation Isn’t Keeping US Consumers From Buying More Expensive Brand Names
P&G: Inflation Isn’t Keeping US Consumers From Buying More Expensive Brand Names
January 23, 2024  |  Retail

It turns out Procter & Gamble, the company which makes household staples like Tide detergent, Bounty paper towels, and Crest toothpaste, made more money last...

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Instacart Brings Digital Marketing to Brick-and-Mortar as CPG Ads Get Smarter
Instacart Brings Digital Marketing to Brick-and-Mortar as CPG Ads Get Smarter
January 08, 2024  |  Retail

With grocery brands looking for more personalized, targeted ways to reach shoppers, Instacart is enabling in-store digital marketing with smart cart advertising. The grocery aggregator...

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Consumers Rethink Halloween Candy-Buying Strategies Due to Rising Prices
Consumers Rethink Halloween Candy-Buying Strategies Due to Rising Prices
October 27, 2023  |  Retail

The rising cost of candy has reportedly led consumers to rethink their Halloween plans. Candy and gum prices rose by 7.5% in September compared to...

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C3 CEO Says CPG-ification of Restaurants Drives ROI for Operators
C3 CEO Says CPG-ification of Restaurants Drives ROI for Operators
October 27, 2023  |  Restaurant innovation

As the restaurant industry increasingly shifts to omnichannel, virtual restaurant platform C3 is seizing on the opportunity to drive profitability by making quick-service restaurants (QSRs) menus...

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Hershey Sees ‘Key Retailer’ Pulling Back Amid Digital Transformation
Hershey Sees ‘Key Retailer’ Pulling Back Amid Digital Transformation
October 26, 2023  |  Earnings

As grocers increasingly shift their focus to their digital and omnichannel businesses, Hershey is seeing one of its key business customers pull back as it...

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