CPG

For Consumers at Checkout, Cash Back, Not Coupons, Is King

For Consumers at Checkout, Cash Back, Not Coupons, Is King
For Consumers at Checkout, Cash Back, Not Coupons, Is King
July 14, 2022  |  Loyalty & Rewards

Unraveling mysteries of the consumer psyche stumps the best of them, but this much seems clear: Consumers react differently to discounts versus cash back, and...

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Today in Retail: Kellogg Splitting Portfolio to Capitalize on Snacking Growth; Harry Styles Unveils Gucci Fashion Line
Today in Retail: Kellogg Splitting Portfolio to Capitalize on Snacking Growth; Harry Styles Unveils Gucci...
June 21, 2022  |  Retail

Today in retail, Wish.com sees the macroeconomic environment as a tailwind for its bargain-centric marketplace, while debit cards are the preferred payment method as the economy languishes....

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Real-Time Data Maximizes CPG Firms’ Promotion Spend, and Bottom Lines 
Real-Time Data Maximizes CPG Firms’ Promotion Spend, and Bottom Lines 
April 28, 2022  |  Retail

Call it shopping at the breakfast table. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

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P&G Uses Brand Strength, at Both Ends of Price Spectrum, to Withstand Inflation
P&G Uses Brand Strength, at Both Ends of Price Spectrum, to Withstand Inflation
April 20, 2022  |  Retail

Testing the limits of elasticity, Procter & Gamble (P&G) is increasing prices here, focusing on discounts there, confronting inflation with a product “superiority strategy” that’s...

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Digitized Supply Chain Disrupts MENA Wholesale Industry, Boosts SMEs
Digitized Supply Chain Disrupts MENA Wholesale Industry, Boosts SMEs
March 16, 2022  |  Supply Chain

Business-to-business (B2B) wholesale eCommerce has been gaining traction in recent years, with the emergence of a growing number of online marketplaces that are helping retailers...

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Today in Food Commerce: DoorDash Announces CPG Accelerator; Gorillas Finalizes Frichti Acquisition
Today in Food Commerce: DoorDash Announces CPG Accelerator; Gorillas Finalizes Frichti Acquisition
March 14, 2022  |  Commerce Connected

Today in food commerce, DoorDash announces an accelerator for consumer packaged goods businesses owned by people from marginalized groups, and Gorillas finalizes its acquisition of...

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Deductions Tech Helps Small CPG and Pharma Suppliers Manage Disputes with Enterprise Buyers
Deductions Tech Helps Small CPG and Pharma Suppliers Manage Disputes with Enterprise Buyers
January 26, 2022  |  Commerce Connected

Smaller consumer-packaged goods (CPG) suppliers often wrestle with reconciling receivables from payments received from their larger counterparts because they lack the resources — and budgets...

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CPG Brands Turn to Personalized, Digital Gift Cards to Boost Holiday Sales
CPG Brands Turn to Personalized, Digital Gift Cards to Boost Holiday Sales
November 24, 2021  |  Gift Cards

With the trend across the restaurant and grocery industries moving toward digital personalization, eCommerce gift cards may be more important than ever this holiday season,...

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Today in Restaurant and Grocery Tech: Kroger Launches Ad Marketplace; On-Demand Delivery Services Grow Their Reach
Today in Restaurant and Grocery Tech: Kroger Launches Ad Marketplace; On-Demand Delivery Services Grow Their...
October 21, 2021  |  Retail

Today in restaurant and grocery tech news, Instacart secures its hold on Canada and Walmart expands holiday delivery. Plus, Kroger opens up a new revenue...

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