D2C

Nike’s Share of Direct Sales Hits $21.3 Billion, a 14% increase in FY 2023
Nike’s Share of Direct Sales Hits $21.3 Billion, a 14% increase in FY 2023
June 29, 2023  |  Retail

While Nike may have rekindled its relationships with wholesale partners Macy’s and DSW, the apparel and footwear giant isn’t looking to go full throttle on...

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Nike Reverses Course to Reestablish Wholesale Partnerships and Expand Retail Presence
Nike Reverses Course to Reestablish Wholesale Partnerships and Expand Retail Presence
June 13, 2023  |  Retail

Nike has been steadfast in its commitment to direct-to-consumer (D2C) efforts since 2017, which led to a reduction in its retail partnerships. However, the sportswear...

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Blue Apron Shares Jump on FreshRealm Deal and Focus on D2C Growth
Blue Apron Shares Jump on FreshRealm Deal and Focus on D2C Growth
June 09, 2023  |  Subscription Commerce

Meal kit provider Blue Apron shares jumped Friday (June 9) on news of its shift to an asset-light model. The shares jumped as much as 71% in...

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Nike Renewing Relationships With Retailers in Shift From D2C Focus
Nike Renewing Relationships With Retailers in Shift From D2C Focus
June 09, 2023  |  Retail

Nike products will again be available at Designer Shoe Warehouse. The brand had stopped selling its products to the retailer as it focused on its...

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FIGS CFO Offers Advice on Navigating Volatile Times: Manage What You Can Control
FIGS CFO Offers Advice on Navigating Volatile Times: Manage What You Can Control
June 06, 2023  |  CFO

Amid today’s hostile macroclimate, the CFO role has taken on increased importance. Daniella Turenshine, chief financial officer at direct-to-consumer (DTC) healthcare apparel and lifestyle brand FIGS,...

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D2C Rug Seller Ernesta Expands eCommerce Offering
D2C Rug Seller Ernesta Expands eCommerce Offering
May 22, 2023  |  Retail

Direct-to-consumer (D2C) custom rug company Ernesta has opened its eCommerce site to more customers. The company’s beta program, announced last week, follows an earlier invite-only...

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Tupperware Turns to Amazon for a Comeback
Tupperware Turns to Amazon for a Comeback
May 06, 2023  |  eCommerce

After encountering financial difficulties last month, Tupperware, a trailblazing direct-to-consumer (D2C) brand, has implemented some inventive marketing and sales strategies, one of them being the...

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Adams Golf Shifts to D2C-Only Sales to Reach ‘Modern Golfers’
Adams Golf Shifts to D2C-Only Sales to Reach ‘Modern Golfers’
May 03, 2023  |  Retail

Aiming to reach a new generation of golfers, Adams Golf has moved fully online. The TaylorMade Golf-owned brand aims to be “a digitally native leader in direct-to-consumer golf...

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How D2C Brands Like Warby Parker Are Making Physical Stores Work
How D2C Brands Like Warby Parker Are Making Physical Stores Work
May 02, 2023  |  Retail

As shoppers resume their in-store experiences, brands and retailers are reassessing their selling strategies.  Retailers are seeking to enhance their interactive displays to entice more...

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