One of the books tech founders consistently quote is “Crossing the Chasm” by Geoffrey Moore. It has become something of a bible for tech sales...
Starbucks is seeing its artificial intelligence data efforts boost its rewards program effectiveness, incentivizing consumers to spend more and visit more often. On a conference...
Card-linked marketing uses past purchase data to create targeted, relevant offers to potential customers that are often presented through mobile or online banking applications. By...
In the connected economy, InsurTech sprouted as a relatively new category that removed some of the friction between consumers and various types of coverage, from...
As grocers look to better understand their shoppers’ behavior, a PYMNTS Intelligence report finds that half are investing in the ability to track customer habits...
Two key words for the payments landscape in 2024 include personalization and embedded. Banyan’s platform is helping merchants, banks and FinTechs navigate both. “It is...
PYMNTS asked industry executives across the payments and digital commerce landscape to give us their take on the pivotal shifts, technological advancements and strategies that...
PYMNTS asked industry executives across the payments and digital commerce landscape to give us their take on the pivotal shifts, technological advancements and strategies that...
Bank of America has debuted an analytics tool for its CashPro digital banking platform. CashPro Insights, announced Tuesday (Jan. 9), is designed to let the bank’s corporate and...