data

Data are individual units of information. A datum describes a single quality or quantity of some object or phenomenon. In analytical processes, data are represented by variables. Although the terms "data", "information" and "knowledge" are often used interchangeably, each of these terms has a distinct meaning.

Source: en.wikipedia.org

What Sticks? Five Data-Driven Behaviors That Will Define America’s Reopening

What Sticks? Five Data-Driven Behaviors That Will Define America’s Reopening
What Sticks? Five Data-Driven Behaviors That Will Define America’s Reopening
May 25, 2020  |  Consumer Insights

Pandemic aside, business in the digital era is still data driven. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

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Mall Traffic Drops As Online Sales Jump During Pandemic
Mall Traffic Drops As Online Sales Jump During Pandemic
May 21, 2020  |  Today In Data

All eyes have been on the reopening of malls this week and shoppers’ reactions. Mall traffic at eight reopened shopping centers reached record lows, but Wall Street...

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The Rise Of BNPL And Digital Couponing Amid eCommerce Shifts
The Rise Of BNPL And Digital Couponing Amid eCommerce Shifts
May 20, 2020  |  Today In Data

Consumers are spending online instead of making potentially risky visits to physical stores, and they are also paying for purchases in different ways. The use...

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Cosmetics Brand Natura Exposes Customer Data
Cosmetics Brand Natura Exposes Customer Data
May 19, 2020  |  Cybersecurity

The Brazil cosmetics company that bought Avon Products Inc. in January accidentally exposed personal information about 250,000 of its customers that could have been accessed...

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Pandemic-Led Shifts To eCommerce, Off-Premise Dining
Pandemic-Led Shifts To eCommerce, Off-Premise Dining
May 19, 2020  |  Today In Data

The pandemic has disrupted the lives of millions, yet not all areas of life have shut down. Consumers are engaging in many of the same activities as...

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The Growth Of Off-Premise Dining, Subscriptions During The Pandemic   
The Growth Of Off-Premise Dining, Subscriptions During The Pandemic   
May 18, 2020  |  Today In Data

The pandemic is impacting industries globally, but fewer verticals have been harder hit than restaurants. Stay-at-home mandates and social distancing have led to sinking dining...

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Why Retailers Must Focus On Data-Driven Recovery
Why Retailers Must Focus On Data-Driven Recovery
May 18, 2020  |  Retail

Clean stores, check. Customer reopening communications that clearly state when and how business will be conducted, check. Now that reopening protocol has been established (despite...

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