data

Data are individual units of information. A datum describes a single quality or quantity of some object or phenomenon. In analytical processes, data are represented by variables. Although the terms "data", "information" and "knowledge" are often used interchangeably, each of these terms has a distinct meaning.

Source: en.wikipedia.org

Startup Lands $6.5M To Reengineer Online Advertising
Startup Lands $6.5M To Reengineer Online Advertising
August 11, 2015  |  Mobile Commerce

Startup Bounce Exchange, which helps companies deploy strategic advertising through the analysis of consumer behavior, has garnered nearly $6.5 million in new financing, adding to...

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Uber Says It Will Hand Over Trip Data — In Its Own Way
Uber Says It Will Hand Over Trip Data — In Its Own Way
January 14, 2015  |  News

Uber is hoping to smooth over some of its problems with city taxi regulators by offering them trip data for its customers, The Washington Post...

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