data

Data are individual units of information. A datum describes a single quality or quantity of some object or phenomenon. In analytical processes, data are represented by variables. Although the terms "data", "information" and "knowledge" are often used interchangeably, each of these terms has a distinct meaning.

Source: en.wikipedia.org

Most Consumers OK With Anonymously Sharing Personal Data
Most Consumers OK With Anonymously Sharing Personal Data
October 23, 2014  |  News

The results of a national survey released Tuesday (Oct. 21) reveal that a majority of Americans are comfortable sharing personal information, particularly when there’s rewards...

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Google To Track The Legally Sensitive Younger-Than-13 Set
Google To Track The Legally Sensitive Younger-Than-13 Set
August 20, 2014  |  News

In a move that thrusts Google even more deeply into the ultra-sensitive privacy data terrain, the search engine giant is about to offer accounts for...

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