digital advertising

Google Feels The Cost-Per-Click Squeeze In Q4
Google Feels The Cost-Per-Click Squeeze In Q4
February 05, 2019  |  Earnings

Alphabet managed to beat Wall Street expectations for both earnings and revenue in the final quarter of 2018. Earnings came in at $12.77 per share, well...

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EU Watchdogs File Privacy Complaint Against Google
EU Watchdogs File Privacy Complaint Against Google
November 27, 2018  |  Security & Fraud

Google is facing a privacy complaint filed by a group of European consumer watchdogs that contend the internet giant used manipulative tactics to track the...

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Amazon To Be No. 3 In Ad Sales In U.S. This Year
Amazon To Be No. 3 In Ad Sales In U.S. This Year
September 19, 2018  |  Amazon

Amazon is forecast to reach the number three spot among sellers of digital ads in the U.S. this year, according to market research firm eMarketer....

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EU Mulls Turnover Tax On Tech Juggernauts
EU Mulls Turnover Tax On Tech Juggernauts
March 16, 2018  |  News

Reliance on digital to boost the top line means the digital bottom line is about to get a little lighter. Reuters reported news on Friday (March...

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Google Grabs Up 80 Percent Of Retail Advertising Spend
Google Grabs Up 80 Percent Of Retail Advertising Spend
March 13, 2018  |  Retail

The latest data figures from Adthena indicate that Google’s dominance in the world of digital ad spending remains largely unrivaled. According to news from FierceRetail, figures...

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Today In Data: Acquisitions, ICO Hacks And Digital Ad Spend Reductions
Today In Data: Acquisitions, ICO Hacks And Digital Ad Spend Reductions
March 05, 2018  |  Today In Data

Today in PYMNTS data, payment service providers are joining forces to create even stronger offerings, initial coin offerings (ICOs) fall prey to hackers to the...

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Amazon Forges Deeper Avenues In Digital Advertising
Amazon Forges Deeper Avenues In Digital Advertising
December 27, 2017  |  Amazon

Amazon has found another avenue through which to compete with other tech giants like Google: digital advertising. According to news from CNBC on Tuesday (Dec. 26),...

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Why Amazon Wants An Emmy
Why Amazon Wants An Emmy
September 16, 2017  |  Amazon

Emmys weekend is upon us, meaning for the 69th year in a row, millions of Americans will sit in front of their TVs or streaming devices...

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Ad Agencies Hit By “Digital Disruption,” Bits And Bytes Take Bites From Middlemen
Ad Agencies Hit By “Digital Disruption,” Bits And Bytes Take Bites From Middlemen
August 25, 2017  |  Earnings

London-based multinational advertising and public relations company WPP’s sneeze shows a flu spreading across the advertising sector, and the malaise is borne in part by...

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