The augmented reality and smart tech wearable market is heating up as Google, Snap, and Meta have recently either unveiled products or announced partnerships to...
Overall, the tide may be turning away from direct to consumer (D2C) toward brick-and-mortar, but shoppers continue to demand digital convenience when it comes to...
Zenni Optical has launched two digital tools designed to help customers find and buy glasses. A new Image Search tool lets shoppers upload a photo...
Recent Big Tech moves highlight advancements in the design of augmented reality (AR) glasses. While the concept has been around for a while — it’s...
Innovative Eyewear has licensed the Eddie Bauer brand for smart glasses. The developer and retailer of smart eyewear said in a Wednesday (Dec. 28) press...
In a virtual try-on (VTO) partnership where scale meets scale, Amazon Fashion and Snapchat have agreed to connect products with people via a new digital...
Two months after announcing plans to have more than 200 physical stores this year, online eyewear retailer Warby Parker is upping its goals. Speaking to...
Online eyewear retailer Warby Parker is making updating both glasses and contact lens prescriptions easier with an update to its iOS app, The Verge reported...
Want to know how the future of eCommerce looks? Well, you could do worse than taking a deeper dive into the world of prescription eyewear....