fitness

Smarter Wearables Highlight Demand for Real-Time Fitness Data
Smarter Wearables Highlight Demand for Real-Time Fitness Data
March 07, 2024  |  Wearables

Led by names like Google, Apple and Samsung, the wearables category of the connected economy has become a study in contradictions. Get the Full Story...

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Planet Fitness: 25% of Members Now Gen Z
Planet Fitness: 25% of Members Now Gen Z
February 22, 2024  |  Earnings

Generation Z continues to drive membership growth at Planet Fitness. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

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ZOZOFIT: Social Networking Drives Long-Term Engagement for Fitness Subscriptions
ZOZOFIT: Social Networking Drives Long-Term Engagement for Fitness Subscriptions
February 09, 2024  |  Subscriptions

As fitness subscriptions look to drive retention and build long-lasting customer relationships, ZOZOFIT is finding that including elements of social networking goes a long way...

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Connected Fitness: Whoop Brings AI-Driven Virtual Coaching Into Wearables Category
Connected Fitness: Whoop Brings AI-Driven Virtual Coaching Into Wearables Category
February 05, 2024  |  artificial intelligence

This year, the connected wearables market will account for more than 504 million units, ranging from smartwatches to fitness trackers to earwear, according to market intelligence...

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Peloton Looks to B2B Subscription Growth to Offset Revenue Challenges
Peloton Looks to B2B Subscription Growth to Offset Revenue Challenges
February 01, 2024  |  Earnings

As Peloton sees its revenue fall, the connected fitness company is looking to capture businesses’ corporate wellness spending to drive subscription growth. Get the Full...

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This Week in AI: FTC, Partnerships and Enterprise Deployments
This Week in AI: FTC, Partnerships and Enterprise Deployments
January 26, 2024  |  Artificial Intelligence

Generative artificial intelligence tends to grow in leaps and bounds. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

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Fitness Industry Looks to AI to Bring in Consumers, Profits
Fitness Industry Looks to AI to Bring in Consumers, Profits
January 22, 2024  |  Artificial Intelligence

Artificial intelligence is giving the fitness category a workout. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

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Will TikTok Help Peloton Flex Its Comeback Muscles? 
Will TikTok Help Peloton Flex Its Comeback Muscles? 
January 05, 2024  |  Social Commerce

In its quest for increased consumer relevance, exercise equipment and media firm Peloton is turning its attention to TikTok. Get the Full Story Complete the form to unlock...

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Apple Expands Fitness+ Offerings as Wellness Subscriptions Seek New Year’s Boost
Apple Expands Fitness+ Offerings as Wellness Subscriptions Seek New Year’s Boost
January 04, 2024  |  Fitness

Apple is adding new offerings to its Fitness+ service as wellness subscriptions look to capture the post-New-Year’s-resolutions surge in engagement. Get the Full Story Complete...

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