Gaming

Cash App Integrates With Google Play to Attract Gamers
Cash App Integrates With Google Play to Attract Gamers
July 18, 2024  |  Digital Payments

Cash App has integrated with Google Play to offer more checkout options on Android devices. The partnership, announced Thursday (July 18), is designed to help...

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Fashion Brands Drop Virtual Goods to Drive Omnichannel Engagement
Fashion Brands Drop Virtual Goods to Drive Omnichannel Engagement
July 15, 2024  |  Retail

From the metaverse to video game worlds, fashion companies are releasing digital clothing and accessories to create new sales opportunities and get consumers to engage...

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F&B Brands Enter Virtual Worlds to Reach New Consumers
F&B Brands Enter Virtual Worlds to Reach New Consumers
July 10, 2024  |  Retail

As food and beverage brands look for new ways to drive acquisition and loyalty, key players are turning to virtual worlds to reach consumers in...

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Reshaping Gaming Landscape: Meta Embraces, Nintendo Resists, Sony AI Races
Reshaping Gaming Landscape: Meta Embraces, Nintendo Resists, Sony AI Races
July 09, 2024  |  artificial intelligence

As artificial intelligence (AI) transforms the gaming industry, companies are taking divergent paths. While Meta bets on AI to revitalize its metaverse dreams and Sony’s...

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Online Gambling Firms’ Safeguards Differ in US and UK
Online Gambling Firms’ Safeguards Differ in US and UK
July 03, 2024  |  Regulation

Online gambling firms FanDuel and BetMGM are reportedly not offering in the United States some of the safeguards they have implemented in the United Kingdom. The two companies...

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E.l.f. Begins Selling Physical Products Through Roblox Virtual Kiosk
E.l.f. Begins Selling Physical Products Through Roblox Virtual Kiosk
July 01, 2024  |  Retail

Beauty brand e.l.f. has expanded its partnership with virtual world and gaming platform Roblox to include real-world commerce. In the new virtual kiosk within the...

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Walmart Exec Details Immersive Experiences in Digital ‘Realm’
Walmart Exec Details Immersive Experiences in Digital ‘Realm’
May 29, 2024  |  Retail

Consumers increasingly want immersive eCommerce journeys, and Walmart is launching new digital shopping experiences to meet this demand. In an interview with PYMNTS following the...

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UK Relaxes ‘Land-Based Gambling’ Rules as Online Betting Grows
UK Relaxes ‘Land-Based Gambling’ Rules as Online Betting Grows
May 16, 2024  |  Regulation

The British government is loosening its rules for brick-and-mortar betting businesses as online gambling grows. The U.K.’s Department for Culture, Media and Sport issued a report Thursday (May...

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Roblox Rethinks Strategy as Shares Plummet, Young Audience Matures
Roblox Rethinks Strategy as Shares Plummet, Young Audience Matures
May 09, 2024  |  Earnings

The thing about shiny new things, is that they are often dulled by repeated play. Roblox, the virtual world gaming platform, is finding that out...

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