Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

Facebook Marketplace Keeps Younger Users Tuned to Platform
Facebook Marketplace Keeps Younger Users Tuned to Platform
March 09, 2025  |  Social Commerce

While Facebook is losing ground with younger users, its resale platform is a different story. Just 32% of American teeangers use Facebook today — down...

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Early Pay-by-Bank Adopters Poised to Win With Gen Z and Millennials
Early Pay-by-Bank Adopters Poised to Win With Gen Z and Millennials
March 07, 2025  |  Payment Methods

Younger consumers are much more open to trying new payment methods, and payments players must be prepared to offer them the spear-tip mechanisms they crave....

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Personalized Products, Digital First: Gen Z Redefines Health and Beauty Purchases
Personalized Products, Digital First: Gen Z Redefines Health and Beauty Purchases
March 03, 2025  |  Consumer Insights

Generation Z, typically defined as people born between 1997 and 2012, is changing how consumers engage with the health and beauty market, according to PYMNTS...

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An Ode to Malls as Gen Z Craves IRL Experiences
An Ode to Malls as Gen Z Craves IRL Experiences
February 22, 2025  |  Retail

“The currency of now” takes on a decidedly different form in this poem about the mall’s resurgence. It celebrates the brick-and-mortar comeback fueled by Gen...

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57% of Consumers Received Financial Advice in 2023
57% of Consumers Received Financial Advice in 2023
January 13, 2025  |  Consumer Insights

Rising inflation and stagnant incomes are forcing many Americans to reconsider their financial stability, prompting a surge in demand for personal finance advice. Economic headwinds...

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Retail’s Gen Z Playbook: Bridging the Digital Divide In-Store
Retail’s Gen Z Playbook: Bridging the Digital Divide In-Store
January 03, 2025  |  Retail

While Amazon and Walmart take a breather and process a fresh influx of returns, we thought we’d take a look into the interplay between online...

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Amazon Relaunches Discount Flights for Younger Prime Members
Amazon Relaunches Discount Flights for Younger Prime Members
December 04, 2024  |  Travel Payments

Amazon is re-teaming with StudentUniverse to offer low-cost flights to younger Prime members. The partnership, timed to coincide with the holiday travel season, offers a limited number of...

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44% of UK Consumers Plan to Use Digital Wallets Beyond Payments
44% of UK Consumers Plan to Use Digital Wallets Beyond Payments
December 02, 2024  |  Consumer Insights

In recent years, digital wallets have become an essential tool for making online payments, but their uses are quickly expanding. In the U.K., nearly half...

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71% of German Consumers Used a Digital Wallet in the Past Year
71% of German Consumers Used a Digital Wallet in the Past Year
December 02, 2024  |  Digital Payments

Digital wallets have become a key tool for German consumers, especially for online shopping and banking. Consider that 71% of consumers in Germany used a...

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