Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

Simon Wants Gen Z to Heed Call of the Mall
Simon Wants Gen Z to Heed Call of the Mall
September 30, 2024  |  Retail

Mall giant Simon Property Group has launched an advertising campaign aimed at younger consumers. “Dubbed ‘Meet Me @themall™,’ the multifaceted campaign blends ‘80s and ‘90s...

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The Key to Capturing Gen Z: Credit Unions Embrace Digital Personalization
The Key to Capturing Gen Z: Credit Unions Embrace Digital Personalization
September 17, 2024  |  Credit Unions

When it comes to digital engagement, there’s a lot at stake for credit unions. As detailed in “How Credit Union Innovation Can Drive Gen Z...

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Gen Z Uses Grocery Subscriptions 133% More Than Gen X
Gen Z Uses Grocery Subscriptions 133% More Than Gen X
August 08, 2024  |  Consumer Insights

As online grocery subscriptions gain in popularity, Generation Z is leading the charge by a considerable margin. By the Numbers PYMNTS Intelligence’s “How the World...

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Banks Eye BNPL as Way to Reach Gen Z
Banks Eye BNPL as Way to Reach Gen Z
August 07, 2024  |  Buy Now Pay Later

As the financial landscape continues to evolve, traditional banks face an increasing challenge from digital-native FinTechs. The recent surge in buy now, pay later (BNPL)...

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Chipotle VP: Guacamole-Inspired Makeup Boosts Brand’s Superfans’ Engagement
Chipotle VP: Guacamole-Inspired Makeup Boosts Brand’s Superfans’ Engagement
August 03, 2024  |  Retail

As brands tap partnerships to reach consumers in more parts of their day-to-day lives, Chipotle Mexican Grill is once again getting into the makeup game....

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46% of US Consumers Say They’re Ready for Open Banking
46% of US Consumers Say They’re Ready for Open Banking
July 30, 2024  |  Digital-First Banking

As younger and affluent consumers drive the trend, open banking payments stand on the verge of widespread acceptance. This payment method, which allows users to...

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3 Big Ideas From PYMNTS Intelligence’s Digital Wallets UK Report
3 Big Ideas From PYMNTS Intelligence’s Digital Wallets UK Report
July 25, 2024  |  Mobile Wallets

In the United Kingdom, digital wallets are not just tools for online payments; they are rapidly evolving into versatile companions for everyday tasks and transactions....

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How the Generations Navigate the Digital Economy: An 11 Country Perspective
How the Generations Navigate the Digital Economy: An 11 Country Perspective
July 23, 2024  |  Consumer Insights

In an era defined by rapid technological evolution, each generation brings its own distinct approach to digital engagement. This insight emerges from the PYMNTS Intelligence...

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Gen Z Drives Travel Spending Surge for Live Events
Gen Z Drives Travel Spending Surge for Live Events
July 22, 2024  |  Travel Payments

As young consumers look for meaningful, in-person experiences, more are traveling for ticketed events, driving vacation spending. A recent report from Allianz Partners found that...

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