Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

67% of FinTechs Prioritize Mobile Capabilities to Drive Growth and Engagement
67% of FinTechs Prioritize Mobile Capabilities to Drive Growth and Engagement
November 18, 2024  |  Mobile

FinTechs are pursuing modernization to stay competitive, focusing on mobile capabilities and enhancing user experience. According to a PYMNTS Intelligence report, “The FinTech Innovation Agenda,”...

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41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping
41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping
November 11, 2024  |  Consumer Insights

Zillennials — who were born between 1991 and 1999 — are reshaping the retail market with a blend of millennial values and Generation Z’s tech-savviness....

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The Rise of Social Commerce: How Brands Are Shaping the Future of Online Shopping
The Rise of Social Commerce: How Brands Are Shaping the Future of Online Shopping
November 08, 2024  |  eCommerce

The integration of social media and eCommerce has led to the rise of social commerce, a model that allows consumers to make direct purchases within...

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Simon Wants Gen Z to Heed Call of the Mall
Simon Wants Gen Z to Heed Call of the Mall
September 30, 2024  |  Retail

Mall giant Simon Property Group has launched an advertising campaign aimed at younger consumers. “Dubbed ‘Meet Me @themall™,’ the multifaceted campaign blends ‘80s and ‘90s...

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The Key to Capturing Gen Z: Credit Unions Embrace Digital Personalization
The Key to Capturing Gen Z: Credit Unions Embrace Digital Personalization
September 17, 2024  |  Credit Unions

When it comes to digital engagement, there’s a lot at stake for credit unions. As detailed in “How Credit Union Innovation Can Drive Gen Z...

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Gen Z Uses Grocery Subscriptions 133% More Than Gen X
Gen Z Uses Grocery Subscriptions 133% More Than Gen X
August 08, 2024  |  Consumer Insights

As online grocery subscriptions gain in popularity, Generation Z is leading the charge by a considerable margin. By the Numbers PYMNTS Intelligence’s “How the World...

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Banks Eye BNPL as Way to Reach Gen Z
Banks Eye BNPL as Way to Reach Gen Z
August 07, 2024  |  Buy Now Pay Later

As the financial landscape continues to evolve, traditional banks face an increasing challenge from digital-native FinTechs. The recent surge in buy now, pay later (BNPL)...

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Chipotle VP: Guacamole-Inspired Makeup Boosts Brand’s Superfans’ Engagement
Chipotle VP: Guacamole-Inspired Makeup Boosts Brand’s Superfans’ Engagement
August 03, 2024  |  Retail

As brands tap partnerships to reach consumers in more parts of their day-to-day lives, Chipotle Mexican Grill is once again getting into the makeup game....

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46% of US Consumers Say They’re Ready for Open Banking
46% of US Consumers Say They’re Ready for Open Banking
July 30, 2024  |  Digital-First Banking

As younger and affluent consumers drive the trend, open banking payments stand on the verge of widespread acceptance. This payment method, which allows users to...

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