Generation X

Younger Cardholders Tell Issuers What Would Get Them to Use Their Cards More

Younger Cardholders Tell Issuers What Would Get Them to Use Their Cards More
Younger Cardholders Tell Issuers What Would Get Them to Use Their Cards More
September 21, 2026  |  Artificial Intelligence

Issuers can invest in faster, more precise credit decisions, but those improvements alone may not persuade customers to change how they pay. Cardholders need to...

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47% of Consumers Check Customer Feedback Before Buying Recommended Items
47% of Consumers Check Customer Feedback Before Buying Recommended Items
May 15, 2025  |  Social Commerce

Despite the booming influencer marketing landscape, American consumers exhibit a strong inclination to conduct independent research before committing to a purchase based on a social...

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Generational Divide in Online Shopping? Not So Fast, Says New Report
Generational Divide in Online Shopping? Not So Fast, Says New Report
January 22, 2025  |  Credit Cards

Conventional wisdom is that younger generations are tech-savvy and the most willing to try new devices, apps and payment methods. Get the Full Story Complete...

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41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping
41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping
November 11, 2024  |  Consumer Insights

Zillennials — who were born between 1991 and 1999 — are reshaping the retail market with a blend of millennial values and Generation Z’s tech-savviness....

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60% of Millennials Primarily Use Mobile Banking Apps
60% of Millennials Primarily Use Mobile Banking Apps
September 16, 2024  |  Banking

The surge in digital banking has redefined the financial services landscape, appealing particularly to tech-savvy younger generations. Get the Full Story Complete the form to...

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Gen Z Uses Grocery Subscriptions 133% More Than Gen X
Gen Z Uses Grocery Subscriptions 133% More Than Gen X
August 08, 2024  |  Consumer Insights

As online grocery subscriptions gain in popularity, Generation Z is leading the charge by a considerable margin. Get the Full Story Complete the form to...

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QVC CEO Aims Social Commerce at Gen Z Parents
QVC CEO Aims Social Commerce at Gen Z Parents
August 08, 2024  |  Retail

Amid merchants’ gold rush for young consumers’ social commerce spending, Qurate Retail is focusing on an often-overlooked demographic: Generation X and baby boomer women on...

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46% of US Consumers Say They’re Ready for Open Banking
46% of US Consumers Say They’re Ready for Open Banking
July 30, 2024  |  Banking

As younger and affluent consumers drive the trend, open banking payments stand on the verge of widespread acceptance. This payment method, which allows users to...

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