Generation Z

36% of Gen Z Consumers Now Pay With Digital Wallets

36% of Gen Z Consumers Now Pay With Digital Wallets
36% of Gen Z Consumers Now Pay With Digital Wallets
July 17, 2026  |  Consumer Insights

Digital wallets are gaining ground not only among consumers who prize speed, but among those using the apps to keep tighter control of strained household...

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Cash Stuffing Brings Grandma’s Budgeting Back for Gen Z
Cash Stuffing Brings Grandma’s Budgeting Back for Gen Z
July 09, 2026  |  Consumer Finance

For a generation raised on smartphones, Gen Z has embraced a budgeting habit their grandparents would recognize instantly: cash stuffing. Get the Full Story Complete...

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AI Gives Every Purchase Its Own Credit Decision
AI Gives Every Purchase Its Own Credit Decision
July 07, 2026  |  Artificial Intelligence

For most of the history of financial services, credit functioned as a blunt instrument. A bank extended a line, a customer drew on it and...

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49% of Young Adults Living With Parents as Costs Climb
49% of Young Adults Living With Parents as Costs Climb
July 05, 2026  |  Consumer Insights

Younger Americans are increasingly residing with their parents to offset the high cost of living. Get the Full Story Complete the form to unlock this...

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23% of Bridge Millennials Use 4 or More Financial Coping Tactics
23% of Bridge Millennials Use 4 or More Financial Coping Tactics
June 30, 2026  |  Consumer Insights

Rising costs are pushing younger consumers to work harder at money management, even as fewer Americans say their coping strategies are actually helping. Get the...

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32.7% of Gen Z Business Owners Pick Email for Card Support
32.7% of Gen Z Business Owners Pick Email for Card Support
June 15, 2026  |  Credit Cards

Small business owners have a message for the companies that issue business credit cards. They want digital tools, but keep a human nearby. Get the...

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Banks Face New Gen Z Credit Test as BNPL Use Spreads
Banks Face New Gen Z Credit Test as BNPL Use Spreads
May 19, 2026  |  BNPL

Generation Z now holds the lowest average credit score of any generation, 676 according to FICO, down three points in one year. Get the Full...

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Gen Z Digital Wallet Use Climbs 21% as Budgets Tighten
Gen Z Digital Wallet Use Climbs 21% as Budgets Tighten
March 30, 2026  |  Consumer Insights

Financial stress is doing more than pushing consumers to hunt for lower prices. It is also changing how they organize purchases, where they shop and...

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