hasbro

Connecting With Consumers: Hasbro and Mattel Embrace Digital Strategies
Connecting With Consumers: Hasbro and Mattel Embrace Digital Strategies
October 24, 2024  |  Retail

As Hasbro and Mattel revamp their strategies, the toy industry is entering a phase driven by digital transformation and consumer connectivity. Hasbro is capitalizing on...

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Hasbro Reports Positive Back-to-School Season, Optimism for Holiday Shopping Demand
Hasbro Reports Positive Back-to-School Season, Optimism for Holiday Shopping Demand
September 10, 2024  |  Retail

Hasbro reportedly has a positive early read on the back-to-school season and believes its inventory position is strong heading into the holiday season. The company...

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Playing for Keeps: Hasbro’s New SVP Tackles Digital-First Future in Toy Industry
Playing for Keeps: Hasbro’s New SVP Tackles Digital-First Future in Toy Industry
August 22, 2024  |  Retail

The toy business isn’t exactly fun and games these days. Amazon and Walmart have compressed the retail picture. The direct-to-consumer (D2C) business is suffering through...

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Hasbro: Games Customers Are Aging Up and Becoming More Digital
Hasbro: Games Customers Are Aging Up and Becoming More Digital
July 25, 2024  |  Earnings

As toys and games retailers look to adapt to consumers’ evolving habits and preferences, Hasbro is seeing the industry transformed by more adult and more...

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Adults Are Buying More Toys as Families Cut Back
Adults Are Buying More Toys as Families Cut Back
May 14, 2024  |  Retail

Parents are buying fewer toys and games for their children, but adult collectors are still splurging on premium dolls, figurines and such, and toy and game...

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Parents Are Buying Their Kids Experiences, Not Toys
Parents Are Buying Their Kids Experiences, Not Toys
April 24, 2024  |  Retail

Toy and game companies are seeing sales declines, as parents opt to spend on making memories for their children rather than on new products for...

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Robots vs Rock Stars: UMG and Roland Share Guidelines for AI Music
Robots vs Rock Stars: UMG and Roland Share Guidelines for AI Music
March 23, 2024  |  Artificial Intelligence

The year is 2034, Taylor Swift hasn’t had work in years, and all our favorite songwriters are just algorithms. This is the future that Universal Music...

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Hasbro Cuts Costs, Emphasizes Core Products as Toy Sales Dip
Hasbro Cuts Costs, Emphasizes Core Products as Toy Sales Dip
February 27, 2024  |  Retail

In a bid to navigate through tough times, Hasbro is sharpening its focus on cutting costs to revive its toy and game business. Despite a...

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Hasbro’s Digital Push Not Enough to Offset Consumer Belt-Tightening on Nonessentials
Hasbro’s Digital Push Not Enough to Offset Consumer Belt-Tightening on Nonessentials
February 13, 2024  |  Retail

Hasbro may be seeing digital growth via its gaming business, but as consumers buy fewer nice-to-have products, the toys and games company continues to struggle....

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