Heineken

Consumers Are Springing for Nice Beers, but Not Premium Liquor
Consumers Are Springing for Nice Beers, but Not Premium Liquor
April 25, 2024  |  Retail

Trying to balance inflationary pressures and the need to allow themselves at least some indulgences, shoppers are trading up on beer but not springing for...

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From Heineken’s Dumb Phone to T-Pain, ’00s Make a Comeback
From Heineken’s Dumb Phone to T-Pain, ’00s Make a Comeback
April 20, 2024  |  Retail

From the rise of social networking to a more fractured media landscape to the integration of artificial intelligence (AI) into daily life, the world looks...

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Beer Companies Try To Attract Customers During Dry January With Non-Alcoholic Drinks
Beer Companies Try To Attract Customers During Dry January With Non-Alcoholic Drinks
January 03, 2020  |  Retail

Americans are drinking less beer, and this month people worldwide will be participating in ‘Dry January.’ But beer companies are trying to work around those...

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Can Heineken Help Spark More Online Alcohol Sales?
Can Heineken Help Spark More Online Alcohol Sales?
June 11, 2018  |  Retail

In news that might please frat boys, fans of European beer and owners of man caves, Heineken has started online sales of its home tap...

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Alibaba Is Taking On Alexa, Google Home, DingDong and Little Fish With New Smart Speaker
Alibaba Is Taking On Alexa, Google Home, DingDong and Little Fish With New Smart Speaker
July 05, 2017  |  Retail

In its latest effort to keep up with its American big brother Amazon, China’s eCommerce giant Alibaba has announced the debut of its own smart...

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