As retailers feel shoppers’ belt-tightening behaviors hurt sales, many are turning to in-store retail media to increase their revenue and profit margins. Mega-retailer Walmart, for...
Data analytics firm NielsenIQ has launched an agreement with TransUnion’s marketing solutions business, TruAudience. The collaboration, announced Wednesday (Jan. 17), combines NielsenIQ’s first-party data on fast-moving consumer goods (FMCG)...
Just like the resurgence of physical retail — retail media ads are now novel once again, especially in-store. Or maybe they’re keeping their novelty as they’ve...
If you’ve stepped inside a store recently, maybe a Target or Kroger, you might have noticed digital in-store advertising — an upgraded rendition of the...