Influencers

Mango and Farm Rio: Targeting US Consumers With Global Appeal and Local Relevance
Mango and Farm Rio: Targeting US Consumers With Global Appeal and Local Relevance
August 19, 2024  |  Retail

In the competitive arena of international fashion, Mango and Farm Rio are each pursuing distinct strategies to capture the U.S. consumer market. Both brands, hailing...

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@Girls Host: Social Commerce Is Influencing More Personal Content
@Girls Host: Social Commerce Is Influencing More Personal Content
August 12, 2024  |  Social Commerce

As consumers increasingly look to social media to inspire their shopping, the social commerce space is becoming more and more about individual creators’ personalities. Get...

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1 in 5 Retail Shoppers Is Influenced by Written Content 
1 in 5 Retail Shoppers Is Influenced by Written Content 
July 02, 2024  |  Retail

As consumers increasingly turn to digital content for shopping inspiration, articles are proving to be a relatively effective motivator for purchasing. Get the Full Story...

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LTK Adds Automatic Direct Message Tool to Creator Commerce Platform
LTK Adds Automatic Direct Message Tool to Creator Commerce Platform
June 20, 2024  |  Retail

LTK has enhanced its Creator Commerce platform with a new automatic direct message (DM) tool that makes it easier for creators to share the shopping...

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Half of All Influencers Peak at $15K Per Year
Half of All Influencers Peak at $15K Per Year
June 18, 2024  |  Social Commerce

You can make money as a social media influencer. But maybe not enough to get by. Get the Full Story Complete the form to unlock...

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Walmart Takes Amazon Battle Into New Virtual Spaces
Walmart Takes Amazon Battle Into New Virtual Spaces
May 24, 2024  |  Retail

As Walmart and Amazon compete to win younger shoppers’ retail spending, the former is looking to capture Gen Z’s imaginations with new digital experiences to...

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Uber Integrates Social Commerce Into Marketplace as Shoppers Seek Peer Recommendations
Uber Integrates Social Commerce Into Marketplace as Shoppers Seek Peer Recommendations
May 17, 2024  |  Social Commerce

As consumers increasingly look for guidance from trusted friends and content creators to inform their shopping, Uber is integrating a social element into its Eats...

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Visa Stresses Education as Small Businesses Confront Fraud Vulnerabilities
Visa Stresses Education as Small Businesses Confront Fraud Vulnerabilities
May 02, 2024  |  Fraud Attack

Most crimes, as the saying goes, are crimes of opportunity. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

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TikTok General Counsel Steps Down to Fight Ban
TikTok General Counsel Steps Down to Fight Ban
April 28, 2024  |  Social Commerce

TikTok’s general counsel is stepping down to focus on fighting a pending U.S. ban. Get the Full Story Complete the form to unlock this article and...

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