Influencers

Casper Warns Social Media Celebs Could Pose Investment Risk

Casper Warns Social Media Celebs Could Pose Investment Risk
Casper Warns Social Media Celebs Could Pose Investment Risk
January 12, 2020  |  Investments

U.S. mattress-in-a-box company Casper has underscored the increasing power of social media influencers to propel or hinder brands. The firm, moreover, cited its own digital...

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Giving Financial Independence The Royal Treatment
Giving Financial Independence The Royal Treatment
January 11, 2020  |  International

For Americans, who didn’t grow up with a constitutional monarchy in place, the various ins-and-outs of the British royal family are a fun, if occasionally...

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How TikTok ‘eGirls’ Helped Create A Multi-Million-Dollar Fashion Brand
How TikTok ‘eGirls’ Helped Create A Multi-Million-Dollar Fashion Brand
December 05, 2019  |  Retail

If one were to make a list of products for a cutting-edge fashion brand aimed at capturing the emerging Generation Z market, it is safe...

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An Instabrand’s Innovation Journey Into Experiential Wellness
An Instabrand’s Innovation Journey Into Experiential Wellness
November 18, 2019  |  Retail

As of 2019, tea cleanses or tea detoxes are a fairly well-known phenomenon. Odds are good that if one heads to their social media feed...

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Coty Plans To Buy Controlling Stake In Kylie Cosmetics
Coty Plans To Buy Controlling Stake In Kylie Cosmetics
November 18, 2019  |  Retail

As part of a wave of fledgling cosmetics lines capitalizing on social media and celebrity founders, Kylie Jenner’s Kylie Cosmetics is on pace for approximately $200...

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The Lucrative Advertising Life Of Instafamous Kids
The Lucrative Advertising Life Of Instafamous Kids
October 19, 2019  |  Social Commerce

On June 3, 2019, a star was born. Her name is Alessi Ren Luyendyk. If you are wondering why a random four-month-old baby is a...

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The Crowdsourced 1099 Salesforce Enters The Picture
The Crowdsourced 1099 Salesforce Enters The Picture
October 04, 2019  |  Business

We are all salespeople — we all have influence over certain friends, relatives, neighbors and co-workers. Assuming people trust us (assuming other people consider us...

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Geniuslink Acquires Social Shopping Site Kit From Patreon
Geniuslink Acquires Social Shopping Site Kit From Patreon
September 12, 2019  |  Partnerships / Acquisitions

Patreon, a platform where content creators and influencers can get memberships from fans, announced that it’s selling Kit.com’s assets to Geniuslink, according to a report...

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Luxury Fashion Brands Outspend Smaller Rivals On Social Media
Luxury Fashion Brands Outspend Smaller Rivals On Social Media
June 07, 2019  |  Retail

Luxury fashion brands like Christian Dior, Louis Vuitton and Gucci are upping their social media game, especially on Instagram, and pouring real money into efforts...

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