Jeff Barker

CFOs Adjust to Retail’s New Reality
CFOs Adjust to Retail’s New Reality
October 13, 2022  |  B2B Payments

The term “omnichannel” has its fans and detractors, but by any name, hybrid online-physical shopping and payments experiences are the next normal so many wondered...

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CFOs Seek Balance Between Rapid Change, Long-Term Planning
CFOs Seek Balance Between Rapid Change, Long-Term Planning
August 26, 2022  |  B2B Payments

The time when companies could confidently make five-year strategic plans passed with the pandemic, according to Jeff Barker, chief financial officer (CFO) at Parachute Home,...

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