KLW Commentary

Who Is the Paycheck-to-Paycheck Consumer in America?
Who Is the Paycheck-to-Paycheck Consumer in America?
March 11, 2025  |  Consumer Finance

A six-figure income, a house in a nice neighborhood, two cars in the garage and kids in private schools — yet still feeling panicked when...

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Higher Prices and Fewer Choices: What American Consumers and Small Businesses Think About Tariffs
Higher Prices and Fewer Choices: What American Consumers and Small Businesses Think About Tariffs
February 19, 2025  |  Consumer Insights

The American consumer has been given a crash course in global trade over the last three weeks. On February 1, 2025, President Trump’s announcement of...

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Five Years Post-COVID, We’re Really Not Shopping (or Doing Much Else) Like It’s 2019
Five Years Post-COVID, We’re Really Not Shopping (or Doing Much Else) Like It’s 2019
January 22, 2025  |  eCommerce

Turns out, we can learn a lot of things about people by studying rats. When the scientific world wants to better understand human behavioral psychology,...

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The Big GenAI Time and Money Shift
The Big GenAI Time and Money Shift
January 13, 2025  |  artificial intelligence

The average consumer spends about 3 seconds when opening an app on their smartphone. Most open 10 different apps a day. Over the course of...

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The Five Not-So-Obvious Things That Will Change the Digital Economy in 2025
The Five Not-So-Obvious Things That Will Change the Digital Economy in 2025
January 06, 2025  |  Digital Payments

It’s only been for the last 443 years that the start of the new year was celebrated on January 1st.  For millennia before that, it...

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How 15 Pivotal Events Impacted the Digital Economy in 2024
How 15 Pivotal Events Impacted the Digital Economy in 2024
December 30, 2024  |  Karen Webster

There are 52 Mondays in a year. For the last 15 of those years, I have published a piece of content on as many of...

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Does Amazon Need Saks Global to Conquer Luxury Retail?
Does Amazon Need Saks Global to Conquer Luxury Retail?
July 11, 2024  |  Amazon

Amazon turned 30 on July 5th and did something that nearly 70% of all women also say they do on their birthday: They bought themselves...

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Why the Connected Economy Isn’t
Why the Connected Economy Isn’t
June 24, 2024  |  Connected Economy

The 2,000 members of the Marubo tribe were among the most disconnected people on Planet Earth. A people whose roots span many centuries, they live...

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Meet the 27 Million Americans Who Drive 8% of Consumer Spend but Struggle to Pay Their Bills
Meet the 27 Million Americans Who Drive 8% of Consumer Spend but Struggle to Pay...
June 21, 2024  |  Consumer Insights

The big consumer news last Friday was that the University of Michigan’s June Consumer Sentiment Index hit a seven-month low. Many scratched their heads, particularly...

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