loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

Back to Basics: Retail’s Customer Service Improvement Mandate
Back to Basics: Retail’s Customer Service Improvement Mandate
March 08, 2023  |  Retail

Brands may be best suited to remember the golden rule as consumers vent their frustrations online. As reported by The Wall Street Journal Tuesday (March...

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Grocers’ Most Loyal Customers Are Those Who Engage Digitally
Grocers’ Most Loyal Customers Are Those Who Engage Digitally
March 07, 2023  |  Consumer Insights

As grocers look to maintain customer loyalty amid inflation, PYMNTS research reveals digital is key. The Context Digital channels are key to grocers’ ability to...

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Expedia Group Leans Into Frequent Travelers After Q4 Travel Disruptions
Expedia Group Leans Into Frequent Travelers After Q4 Travel Disruptions
February 09, 2023  |  Travel Payments

Making a powerful case for loyalty, Expedia Group is focusing on growing its mix of loyalty members and app users who book at higher levels...

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Chipotle Smartens Rewards With Personalized Perks to Prevent Inflationary Trade-Down
Chipotle Smartens Rewards With Personalized Perks to Prevent Inflationary Trade-Down
February 07, 2023  |  Restaurant innovation

With inflation-concerned consumers minding their restaurant spending, Chipotle is getting smarter with its rewards. The fast-casual giant, which has nearly 3,200 locations across five countries,...

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Consumer Education Reaps Loyalty Benefits for Financial Institutions
Consumer Education Reaps Loyalty Benefits for Financial Institutions
January 09, 2023  |  Financial Inclusion

Financial institutions have an opportunity to provide customers with the financial literacy tools they want. January is Financial Wellness Month, and as inflation continues to...

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The ‘Malleable Middle’ May Be Sweet Spot Between Deal-Seekers, Loyal Customers
The ‘Malleable Middle’ May Be Sweet Spot Between Deal-Seekers, Loyal Customers
December 29, 2022  |  Retail

Friction-free transactions could hold the key for retailers and grocers seeking to boost customer retention. PYMNTS’ research has identified three important customer archetypes, and persuadable...

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Study Finds Millennials Trade Food, Restaurant Quality to Keep Eating Out
Study Finds Millennials Trade Food, Restaurant Quality to Keep Eating Out
December 20, 2022  |  Restaurant innovation

The pandemic pushed many restaurants to reduce service or raise prices, which led many consumers to reduce their frequency of dining out. Baby boomers and...

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Item-Level Data Gets Ready to Remake Loyalty and Personal Financial Management
Item-Level Data Gets Ready to Remake Loyalty and Personal Financial Management
December 13, 2022  |  Data

Item-level data is poised to bring a new level of impact and relevance to card-linked offers. The status quo of listing purchases as “general merchandise”...

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Intelligent Data Helps Credit Unions Meet Members’ Expectations
Intelligent Data Helps Credit Unions Meet Members’ Expectations
December 06, 2022  |  Credit Unions

Credit unions (CUs) have historically provided excellent personal service, and they’re doing better with data. According to Jeremiah Lotz, managing vice president of digital and...

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