loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

Mastercard Gamer Xchange Turns Points into Currency
Mastercard Gamer Xchange Turns Points into Currency
May 10, 2022  |  Mastercard

Close to 4,000 of the most widely-played games worldwide will now enable users to redeem their unspent Mastercard loyalty reward points for gaming dollars. The...

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W2, Visa Team Up on UK Business Compliance Tools
W2, Visa Team Up on UK Business Compliance Tools
April 28, 2022  |  VISA

Regulatory compliance software platform W2 is teaming up with payments behemoth Visa to offer “enhanced compliance solutions and tools for U.K. Platinum and Infinite business...

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Thanx Adds Restaurant Data Insights Company ZeroStorefront
Thanx Adds Restaurant Data Insights Company ZeroStorefront
April 05, 2022  |  Restaurant innovation

Restaurant and brick-and-mortar retail loyalty and guest engagement platform Thanx on Tuesday (April 5) acquired restaurant-focused marketing and data insights platform ZeroStorefront, according to a...

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Today in Data: Making the Customer Experience More Rewarding
Today in Data: Making the Customer Experience More Rewarding
March 29, 2022  |  Today In Data

Today in Data, quick-service restaurants use loyalty programs and surprises to keep customers coming back. Plus, Wells Fargo and Bilt team up on Mastercard rewards...

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Chipotle Teams With Cash App for Surprise Guac Rewards
Chipotle Teams With Cash App for Surprise Guac Rewards
March 28, 2022  |  Loyalty & Rewards

Chipotle Mexican Grill is relaunching its Guac Mode perk for Chipotle Rewards members and is partnering with Cash App to roll out a $100,000 giveaway...

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Klarna Launches Rewards, Pay Now in UK
Klarna Launches Rewards, Pay Now in UK
February 22, 2022  |  BNPL

Klarna is introducing its rewards program and Pay Now option to customers in the U.K. as part of an upcoming expansion plan to nine new...

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80% of Shoppers Prefer to Buy Groceries, Pharmaceutical Products in Physical Stores
80% of Shoppers Prefer to Buy Groceries, Pharmaceutical Products in Physical Stores
January 25, 2022  |  Retail

About eight out of 10 shoppers prefer to purchase grocery products and pharmaceutical products in physical stores, according to “Decoding Consumer Affinity,” a PYMNTS and Toshiba...

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Personalized Rewards Programs Encourage Customers to Make Buying a Habit 
Personalized Rewards Programs Encourage Customers to Make Buying a Habit 
December 15, 2021  |  Loyalty & Rewards

For many retailers, the biggest drop in customer retention happens after the first sale. In some cases, only 20% of customers return to make a...

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Rent the Runway Expanding Focus, Going Limited for Loyalty, the Curated Home Ecosystem
Rent the Runway Expanding Focus, Going Limited for Loyalty, the Curated Home Ecosystem
December 10, 2021  |  Today In Data

Retail brands see themselves capturing consumers’ interest with limited-edition offerings. Plus, Restoration Hardware prioritizes the curated home ecosystem for 2022, and Rent the Runway says...

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