loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

Starbucks Looks to Double-Dip Loyalty With Blockchain-Enabled Cross-Brand Rewards
Starbucks Looks to Double-Dip Loyalty With Blockchain-Enabled Cross-Brand Rewards
October 29, 2021  |  Loyalty & Rewards

On a call with analysts on Thursday (Oct. 28), Starbucks’ President and CEO Kevin Johnson shared an upcoming change to Starbucks’ loyalty program that could...

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Enjoying Loyalty Success, Starbucks Turns Digital Focus to On-Premise Tech
Enjoying Loyalty Success, Starbucks Turns Digital Focus to On-Premise Tech
October 28, 2021  |  Earnings

Starbucks’ base of active loyalty program members continues to grow, though that growth has slowed in the past several months. On Thursday (Oct. 28), the...

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Credit Unions Use Cash Back Rewards, Early Direct Deposit to Reward Member Loyalty
Credit Unions Use Cash Back Rewards, Early Direct Deposit to Reward Member Loyalty
October 28, 2021  |  Credit Unions

Credit unions (CUs) are well-known for their customer service, but they are often overlooked in favor of the flashier digital services provided by traditional banks...

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Today in Restaurant and Grocery Tech: McDonald’s Aims to Deepen Customer Relationships; Coca-Cola Takes Cautious View of 2022
Today in Restaurant and Grocery Tech: McDonald’s Aims to Deepen Customer Relationships; Coca-Cola Takes Cautious...
October 27, 2021  |  ResTech

Today in restaurant and grocery tech news, McDonald’s aims to use its loyalty program to get to know the habits of an exponentially greater share...

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New Tracker: More Restaurants Embracing Subscriptions to Lock in Loyalty
New Tracker: More Restaurants Embracing Subscriptions to Lock in Loyalty
October 27, 2021  |  Subscriptions

Subscription commerce — already building before the pandemic — is a certified hit as we rapidly approach 2022. It takes many forms, from streaming entertainment...

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McDonald’s Aims to Leverage Loyalty to Grow Its Known Customer Base 8X
McDonald’s Aims to Leverage Loyalty to Grow Its Known Customer Base 8X
October 27, 2021  |  Loyalty & Rewards

About four months after the nationwide rollout of MyMcDonald’s Rewards, the quick-service restaurant (QSR) giant is seeing a bump in customer frequency where the program...

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Experiential Retail Builds ‘Real Brand Loyalty’ Among Consumers
Experiential Retail Builds ‘Real Brand Loyalty’ Among Consumers
October 27, 2021  |  Retail

Few retailers would open a store nowadays and leave eCommerce as an afterthought, considering that nearly every U.S. consumer has shopped online for something in...

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Gearing up to Go Public, Sweetgreen’s Aggressive Digital Efforts May Be Misdirected
Gearing up to Go Public, Sweetgreen’s Aggressive Digital Efforts May Be Misdirected
October 26, 2021  |  Loyalty & Rewards

Sweetgreen may be making major investments in digitizing its restaurants, but for a restaurant chain so focused on technology, it has made some odd choices...

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The QSR Industry Has a Loyalty-Rewards Problem 
The QSR Industry Has a Loyalty-Rewards Problem 
October 15, 2021  |  Loyalty & Rewards

The digital-first food ordering habits that consumers have acquired since the pandemic have fundamentally changed the restaurant industry. A single touchpoint in a much broader,...

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