loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

kweliTV On Maintaining Recent Streaming Service Subscribers Amid Reopenings
kweliTV On Maintaining Recent Streaming Service Subscribers Amid Reopenings
August 10, 2021  |  Subscription Commerce

Video streaming subscriptions have seen massive growth, but now comes the challenge of keeping subscribers engaged as venues and theaters reopen. In the Subscription Commerce...

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Perks And Rewards Push Debit Card Usage, Loyalty Higher
Perks And Rewards Push Debit Card Usage, Loyalty Higher
August 10, 2021  |  Next-Gen Debit

Debit cards have proven to be the most popular payment method among United States consumers, especially within the last year as they sought to improve...

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When It Comes To Small Business Loyalty Programs, Half Of Brazilians Say They Prefer Banks
When It Comes To Small Business Loyalty Programs, Half Of Brazilians Say They Prefer Banks
August 04, 2021  |  Loyalty & Rewards

Analyzing the role of loyalty for recovering small and medium businesses (SMBs), PYMNTS researchers surveyed a census-balanced panel of over 1,100 Brazilian consumers as part...

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Taco Bell Grows Digital Capabilities By Expanding Rewards Program
Taco Bell Grows Digital Capabilities By Expanding Rewards Program
July 29, 2021  |  Loyalty & Rewards

Taco Bell is growing its digital capabilities through an expansion of its Rewards program, letting fans earn points on purchases made in-restaurant, through drive-thrus and...

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The SMB Loyalty Scene In Australia Will Never Be The Same – And That’s A Good Thing
The SMB Loyalty Scene In Australia Will Never Be The Same – And That’s A...
July 29, 2021  |  Loyalty & Rewards

Small businesses worldwide were hit hard by the COVID-19 pandemic, and Australia was no exception. Derailed by physical location closures and the trepidations of consumers, shopkeepers...

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A Huge Post-COVID Loyalty Opportunity Exists — But UK SMBs Have To Pursue It
A Huge Post-COVID Loyalty Opportunity Exists — But UK SMBs Have To Pursue It
July 28, 2021  |  Loyalty & Rewards

All over the world, consumers are warming up to the idea of shopping locally. PYMNTS research reveals that 46 percent of all U.K. consumers —...

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McDonald’s Focuses On Rewards, Digital Initiatives With New Business Unit
McDonald’s Focuses On Rewards, Digital Initiatives With New Business Unit
July 26, 2021  |  Restaurant innovation

McDonald’s Corp. is putting all of its collective fries in one basket as it looks to spur the growth of its international app and newly...

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NEW REPORT: QSRs’ Lagging Loyalty-Reward Investment Hurts Innovation And Sales
NEW REPORT: QSRs’ Lagging Loyalty-Reward Investment Hurts Innovation And Sales
July 23, 2021  |  Restaurant innovation

The 2021 edition of the Restaurant Readiness Index, a PYMNTS and Paytronix collaboration, takes a close look at how the past 16 months have fundamentally...

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Today In Retail: Gap Integrates Brands’ Loyalty Programs; Crocs Sees Accelerated Demand
Today In Retail: Gap Integrates Brands’ Loyalty Programs; Crocs Sees Accelerated Demand
July 22, 2021  |  Retail

In today’s top retail news, Gap Inc. is streamlining the credit card and loyalty programs across all four of its brands, while Crocs wrestles with...

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