loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

Gap Streamlines 4 Rewards Programs Into 1 Amid Flood Of Loyalty Initiatives
Gap Streamlines 4 Rewards Programs Into 1 Amid Flood Of Loyalty Initiatives
July 22, 2021  |  Retail

Gap is integrating its credit card and loyalty programs across all four of its brands in an attempt to simplify the consumer experience, as retailers...

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Data Brief: 53 Pct Of UK Consumers ‘Extremely’ Interested In Trustworthy Local Loyalty
Data Brief: 53 Pct Of UK Consumers ‘Extremely’ Interested In Trustworthy Local Loyalty
July 21, 2021  |  Loyalty & Rewards

In Making Loyalty Work for Small Businesses: United Kingdom Edition, a PYMNTS and Pollinate collaboration, researchers surveyed a census-balanced panel of 1,115 U.K. consumers as...

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Emerging Trends In Consumer Behavior 
Emerging Trends In Consumer Behavior 
July 19, 2021  |  Today In Data

Australian consumers love local loyalty programs – when they are able to able to find them. In the economy, U.S. consumers spent more in department stores and less on...

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5G, BNPL, SMB Loyalty Top This Week’s News
5G, BNPL, SMB Loyalty Top This Week’s News
July 16, 2021  |  The Weekender

In this week’s news, we saw Nokia’s stock surging on the heels of strong results as the telecom equipment maker has been working globally to...

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David’s Bridal Loyalty Program Tops 500K Amidst Rebound In Weddings
David’s Bridal Loyalty Program Tops 500K Amidst Rebound In Weddings
July 15, 2021  |  Retail

When David’s Bridal started its inaugural loyalty program in December, it was the end of a tough year for the wedding industry. Countless brides had...

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Deep Dive: Why Omnichannel Outreach Is Critical To Driving Restaurant Spend
Deep Dive: Why Omnichannel Outreach Is Critical To Driving Restaurant Spend
July 15, 2021  |  Restaurant innovation

Restaurants and quick-service restaurants (QSRs) have invested in omnichannel outreach in recent years as more consumers have turned to online and mobile channels to place food...

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Data Brief: Nearly 50 Pct Of Budget-Minded Consumers Rely On Restaurant Rewards
Data Brief: Nearly 50 Pct Of Budget-Minded Consumers Rely On Restaurant Rewards
July 14, 2021  |  Loyalty & Rewards

According to the July edition of Delivering on Restaurant Rewards, a PYMNTS and Paytronix collaboration, recent research “shows that there are 81 million consumers in...

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New Study: 67 Percent With Less Stable Incomes Use Restaurant Rewards To Make Ends Meet
New Study: 67 Percent With Less Stable Incomes Use Restaurant Rewards To Make Ends Meet
July 14, 2021  |  Loyalty & Rewards

We don’t typically gauge restaurant loyalty programs by their ability to stretch budgets or “put food on the table” in a traditional sense, but Americans...

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Noodles & Company Finds Omnichannel Approach Boosts Top Line Results
Noodles & Company Finds Omnichannel Approach Boosts Top Line Results
July 13, 2021  |  Restaurant innovation

The pandemic may be easing, but a recent PYMNTS report in collaboration with Paytronix found 92 percent of vaccinated consumers said they plan to stick with...

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