loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

Albertsons’ Loyalty Refresh Contributes to 23% Digital Growth
Albertsons’ Loyalty Refresh Contributes to 23% Digital Growth
July 23, 2024  |  Retail

As grocery shoppers increasingly seek out Click-and-Mortar™ technologies for a seamless omnichannel experience, Albertsons is seeing double-digit online growth, helped by its rewards refresh. The...

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Domino’s Loyalty Refresh Doubles Members’ Pickup Orders Amid Consumer Hesitance
Domino’s Loyalty Refresh Doubles Members’ Pickup Orders Amid Consumer Hesitance
July 18, 2024  |  Loyalty & Rewards

As consumers cut back their overall spending, Domino’s has been able to get its loyalty members to buy more by offering more effective rewards. On...

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Amex Urges Merchants to Embrace Digital Loyalty’s Hyper-Personalization Mandate
Amex Urges Merchants to Embrace Digital Loyalty’s Hyper-Personalization Mandate
July 17, 2024  |  Loyalty & Rewards

If a business doesn’t meet its customers’ needs, its competitors will be happy to. That’s increasingly the reality for businesses today. In an era where...

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OpenTable and Visa Launch Restaurant Reservation Partnership
OpenTable and Visa Launch Restaurant Reservation Partnership
July 16, 2024  |  Partnerships

Restaurant tech company OpenTable says it has launched a collaboration with Visa. The partnership, announced Tuesday (July 16) and dubbed the “OpenTable & Visa Dining...

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5 Metrics to Elevate Your Loyalty Program
5 Metrics to Elevate Your Loyalty Program
July 04, 2024  |  Loyalty & Rewards

Brands use loyalty programs to increase sales, acquire and retain members, enhance the customer experience and create advocates. Return on investment (ROI) is foremost among...

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Six Flags Launches Roblox Metaverse Experience With Rewards Program
Six Flags Launches Roblox Metaverse Experience With Rewards Program
June 28, 2024  |  Metaverse

Six Flags, an operator of theme parks and water parks, has launched a metaverse experience on Roblox that includes a rewards program. The Six Flags Metaverse...

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Kroger Sees Private-Label Push Bring Low-Income Shoppers Back
Kroger Sees Private-Label Push Bring Low-Income Shoppers Back
June 20, 2024  |  Earnings

With ongoing financial challenges affecting consumers very differently depending on their financial standing, Kroger is seeing its initiative to improve its private-label offerings prove key...

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Starbucks and Marriott Team on Loyalty Rewards
Starbucks and Marriott Team on Loyalty Rewards
June 18, 2024  |  Loyalty & Rewards

Starbucks has teamed with Marriott’s marketplace Bonvoy to offer benefits to loyalty members. As the companies said in a news release Tuesday (June 18), Marriott...

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Convenience Stores Are Stepping up Their Personalization to Drive Loyalty
Convenience Stores Are Stepping up Their Personalization to Drive Loyalty
June 13, 2024  |  Retail

As convenience retailers compete for consumers’ loyalty, major players are leveraging shopper data to personalize their messaging, looking to drive deeper connections. Take, for instance,...

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