loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

Grubhub Launches Expanded Perks For Mobile Customers
Grubhub Launches Expanded Perks For Mobile Customers
September 05, 2019  |  Mobile Applications

Grubhub has announced the launch of “Perks” for mobile users, featuring exclusive offers only available on Grubhub, as well as new ways to earn and...

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Report: Data Key To Credit Union Member Retention
Report: Data Key To Credit Union Member Retention
August 27, 2019  |  Credit Unions

One of the largest factors that sets credit unions (CUs) apart from large banks and FinTech providers is their emphasis on member relations. According to...

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Breach Of Mastercard Loyalty Program Affected 90K Germans’ Data
Breach Of Mastercard Loyalty Program Affected 90K Germans’ Data
August 23, 2019  |  Security & Fraud

Belgian and German data protection regulators were notified by Mastercard of a possible data breach, Bloomberg reported on Friday (Aug. 23). The breach was first...

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QSRs Provide Fresh Look At Retail Innovation Trends
QSRs Provide Fresh Look At Retail Innovation Trends
August 23, 2019  |  Retail

For a glimpse at how innovation is playing out in the retail world, it always helps to take a look at recent developments in the...

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Mobile Checkout Finds Fresh Fuel From 7-Eleven
Mobile Checkout Finds Fresh Fuel From 7-Eleven
August 22, 2019  |  Retail

Mobile checkout is getting a boost from one of the largest retailers, further evidence of the technology’s continuous move deeper into the consumer mainstream. According...

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Rewriting Rewards Around Consumer Behavior
Rewriting Rewards Around Consumer Behavior
August 22, 2019  |  Retail

In theory, a rewards program tied to customer loyalty is a totally logical acquisition tool.  Customers prone to come in anyway are incented further with...

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Kohl’s Aims To Bring In Foot Traffic With Amazon Returns
Kohl’s Aims To Bring In Foot Traffic With Amazon Returns
August 20, 2019  |  Earnings

With the acceptance of Amazon returns rolled out in its stores and a pipeline of digital initiatives ahead, Kohl’s reported its second-quarter earnings with a...

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Deep Dive: How QSRs Protect Their Loyalty Programs
Deep Dive: How QSRs Protect Their Loyalty Programs
August 20, 2019  |  Mobile Order Ahead

Rewards and loyalty programs are becoming more and more popular among QSRs looking to encourage customers to make return visits so they can capture additional...

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Why Mobile Rewards Programs Attract Fraud
Why Mobile Rewards Programs Attract Fraud
August 19, 2019  |  Security & Fraud

In the latest Mobile Order-Ahead Tracker, PYMNTS explores the latest developments in the world of QSR rewards programs and how credential stuffing and account takeovers...

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