loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

Alibaba Converts Big Spenders Into Marketers
Alibaba Converts Big Spenders Into Marketers
November 21, 2016  |  Retail

Chinese online retail giant Alibaba has culled together an interesting cadre of rogue marketers from a pool of its biggest spenders via its Alibaba Passport...

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UTU Takes Loyalty Cross-Border
UTU Takes Loyalty Cross-Border
November 03, 2016  |  Loyalty & Rewards

Loyalty and rewards — even on a local level and even under ideal conditions — is not an easy nut to crack. It’s a target...

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Consumers Are Loyal And, In Some Cases, In Love With Their Food Brands
Consumers Are Loyal And, In Some Cases, In Love With Their Food Brands
October 11, 2016  |  Consumer Insights

A new study from Foodmix Marketing Communications found consumer love of food brands is pervasive in the U.S. marketplace. Specifically, almost two-thirds (63 percent) of...

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Payments’ Innovation Half-Year Progress Report
Payments’ Innovation Half-Year Progress Report
June 20, 2016  |  Mobile Payments

At the start of the year, I wrote a piece that outlined six trends that I suggested would set the agenda for payments innovation and...

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