Ubiquity is what we all want in a rewards program. Ubiquity allows consumers to redeem rewards for the value — the goods and services —...
Who doesn’t love a free sample? Enthusiasm for freebies has made them a marketing tool long-loved by retailers and brands, but are they truly...
Loyalty programs have become a staple in the arsenal of brands and retailers striving to retain their customer base and attract new ones. These programs...
I’m feeling flush. I got an email last Saturday from Shop that I had $43.40 in my Shop wallet to spend on the app. This...
As many restaurant brands feel consumers pull back among ongoing financial difficulties, Starbucks is leveraging its extensive digital user base to weather the storm. The...
Mastercard has formed a multi-year partnership with live entertainment company Live Nation. This partnership aims to provide exclusive benefits and VIP experiences for Mastercard cardholders in 19...
Grocery store rewards programs have long been popular for their ability to foster customer loyalty and provide tangible benefits to shoppers. However, these programs also...
The fight over the Credit Card Competition Act (CCCA) has taken to the skies. This week, Sens. Dick Durbin, D-Ill., and Roger Marshall, R-Kan., who...
Loyalty programs have become ubiquitous, creating a crowded marketplace. Given this landscape, how can a brand introduce its loyalty solution and differentiate itself? The answer...