loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

Texting Connections: Companies Drive Conversations Into Conversions, Vibes Says 
Texting Connections: Companies Drive Conversations Into Conversions, Vibes Says 
August 17, 2023  |  Retail

In today’s economy, retailers are on a perpetual quest to connect with their consumers in more meaningful ways. In this pursuit, the focus has shifted...

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Apple’s 1 Billion Subscribers Show Power of Ecosystems Driving Customer Loyalty
Apple’s 1 Billion Subscribers Show Power of Ecosystems Driving Customer Loyalty
August 16, 2023  |  Subscription Commerce

Retail subscription commerce has become increasingly popular, with more consumers asking for easier ways to seek out new content and services in a curated environment....

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Amazon Says Prime Day 2023 Will Highlight Small Business 
Amazon Says Prime Day 2023 Will Highlight Small Business 
July 10, 2023  |  Amazon

Amazon has cemented the loyalty of consumers with a vast marketplace and an extensive range of products and services provided by many individual sellers. The...

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Did Kroger Just Trade Debit Rewards for Digital Coupons and Credit?
Did Kroger Just Trade Debit Rewards for Digital Coupons and Credit?
July 05, 2023  |  Retail

Debit remains among consumers’ preferred payment methods, allowing them to spend only the funds on hand.  But for merchants, rewarding consumers for using debit cards...

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Banks Try Digital Gift Cards to Turn Everyday Spend Into Loyalty Perk
Banks Try Digital Gift Cards to Turn Everyday Spend Into Loyalty Perk
July 03, 2023  |  Loyalty & Rewards

Today’s hostile macroclimate is proving to be historically hungry for consumers’ purchasing power. Record inflation is eating up Americans’ ability to make everyday purchases with...

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Gen Z Looks for Special Offers When Choosing a Restaurant
Gen Z Looks for Special Offers When Choosing a Restaurant
June 21, 2023  |  Restaurant innovation

Restaurants looking to win the spending of young customers now, securing loyalty for years or even decades to come, may find that they can woo...

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Can Exclusive 48-Hour Product Preview Access Save J.Crew? 
Can Exclusive 48-Hour Product Preview Access Save J.Crew? 
June 15, 2023  |  Retail

J.Crew once had a chokehold on a cohort of consumers who seemingly loved the preppy vibe along with brands like Abercrombie & Fitch and Hollister...

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Amazon in Talks with Wireless Carriers to Offer Low-Cost Mobile Phone Service to Prime Members
Amazon in Talks with Wireless Carriers to Offer Low-Cost Mobile Phone Service to Prime Members
June 02, 2023  |  Amazon

Amazon, the world’s largest online retailer, is reportedly in talks with several wireless carriers to offer its Prime subscribers low-cost or even free nationwide mobile...

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PYMNTS Summer Loyalty Series: 95% of Ulta Beauty Sales Driven by Loyalty Members
PYMNTS Summer Loyalty Series: 95% of Ulta Beauty Sales Driven by Loyalty Members
June 02, 2023  |  Loyalty & Rewards

Loyalty is a beautiful thing for consumers and retailers, and loyalty in the beauty space is doubly so, in that choice of retailers and products...

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