As Peloton has been exploring various strategies in its quest to regain the success it achieved during the pandemic, the story of the brand has...
Peloton and Lululemon announced a five-year global strategic partnership last week, with the goal of uniting fitness content and athletic apparel to forge a collective...
Peloton and lululemon have announced a five-year strategic global partnership that aims to bring together fitness content and athletic apparel and create a combined community...
If it wasn’t the Lululemon Aligns for women or ABC pants for men that kept consumers come back, it’s the accessories. “Our entire bag assortment...
If a coat or a pair pants were tailored to your body, what’s the likelihood of you returning it? Probably slim. But what if tailoring...
The direct-to-consumer (D2C) playbook really had a moment. It even had staying power through the pandemic as it provided brands with a way to reach...
The fashion landscape has experienced an interesting transformation, breaking free from its association with discomfort and (as grim as this sounds) sacrifice. The comfort trend...
Lululemon has made a minority investment in Australian recycling company Samsara Eco. The companies will collaborate to make recycled nylon and polyester from the apparel waste generated while producing...
Irrespective of inflation, consumers have consistently preferred dupes, counterfeits or private label (store) brands. And as this increasingly becomes a reality, especially as consumers have...