Artificial intelligence (AI) video tools, including Adobe’s latest release, are transforming corporate media by enabling rapid, low-cost custom content creation. The Firefly Video Model, part...
Visa and Analytic Partners have teamed up to provide artificial intelligence (AI)-powered data analytics designed to help merchants and brands optimize their marketing spend. This...
Recent advancements in AI-assisted editing platforms could boost productivity for eCommerce teams, enabling faster creation of everything from multilingual product descriptions to marketing copy. OpenAI...
Business-to-business-to-consumer (B2B2C) marketing may look like a word salad at first glance. But that word salad could be key to unlocking healthy growth for companies...
Mall giant Simon Property Group has launched an advertising campaign aimed at younger consumers. “Dubbed ‘Meet Me @themall™,’ the multifaceted campaign blends ‘80s and ‘90s...
Amazon has reportedly surpassed its goal of drawing $1.8 billion in ad spending commitments for its video streaming services after introducing ads on its Prime Video earlier...
American Eagle Outfitters has reportedly filed a trademark infringement suit against Amazon. The suit alleges that Amazon used branding from the clothing retailer’s Aerie line...
When technology advances, everything changes. And that couldn’t be truer across the B2B landscape — particularly when it comes to marketing. In today’s business-to-business landscape,...
In a move to redefine its future, used car digital marketplace Vroom on Tuesday (Sept. 23) said it completed the wind-down of its eCommerce and...