In 1937, the “world’s greatest salesman,” Elmer Wheeler, shot to fame and fortune with a marketing book and quip “Don’t Sell the Steak — Sell...
Publicis Groupe, a French advertising holding company, has acquired Profitero, an eCommerce software company providing brand analytics, a report Tuesday (May 3) from The Wall...
For a company that was so popular during the height of the pandemic that customers were willing to wait a month or more for delivery...
When it comes to social commerce, Chipotle is turning to those who know the space best: influencers. The brand announced on Thursday (Sept. 9) that...
Parents are poised to spend an average of $850 on school supplies as their children head back to class after a year of lockdowns and...
The United States economy is showing signs of recovery with consumer confidence on the rise, but shoppers are still not going back to their 2020...
As consumers’ lives have moved increasingly online in the past year, causing them to seek web solutions for formerly in-person activities, grocery retailers have had...
There have been lots of direct-to-consumer plays in the last year, most of them out of big consumer packaged goods (CPG) companies: Mars, Pepsi, Coca-Cola,...
Digital automotive marketplace CarGurus reported in its recent financial results that its revenues have almost completely recovered to pre-pandemic levels, while consumer goods company Newell Brands said that many of...