Retailers may be focused on the wrong metrics. That’s one of the conclusions from a poll of top marketers from Duke University’s Fuqua School of...
The leap year is upon us – the quadrennial event when the Gregorian calendar corrects a slight problem with its construction that, over time, would...
To bring digital transformation to banks, and to help them bring their assets to the “digital-first” consumer, look to the platform. In an interview with...
Geoff Seeley, former Airbnb marketing official, is now working with payment company Afterpay as its global marketing leader. Seeley has over 25 years of experience...
2020 just might be the year that the long-awaited social shopping business actually shows up. Ever since Facebook and Google put their muscle behind connecting...
The Super Bowl is nearly upon us – the Kansas City Chiefs are headed to their first “big game” in 50 years to take on...
Lyft announced upcoming job cuts on Wednesday (Jan. 29) as part of what it termed a “corporate restructuring.” The change comes as the ridesharing service...
In 2019, Chinese consumers spent $149 billion across the Chinese New Year holiday, according to China’s Ministry of Commerce — a sum widely expected to...
Merchants frequently package products together into eye-catching bundles, selling everything from laptops with preloaded software to charcuterie gift baskets. Bundling can give customers an array...