marketing

Aussie Reserve Bank Throws Shade On Banks’ Slow Response To New Payments Platform
Aussie Reserve Bank Throws Shade On Banks’ Slow Response To New Payments Platform
May 17, 2019  |  Banking

The Reserve Bank of Australia (RBA) has sent a warning to major banks that its slow progress in implementing the New Payments Platform (NPP) has...

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Taco Bell To Open ‘The Bell’ Hotel
Taco Bell To Open ‘The Bell’ Hotel
May 16, 2019  |  Retail

To provide consumers with an immersive way to experience its brand, Taco Bell is launching The Bell: A Taco Bell Hotel and Resort in Palm...

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Shopify Partners With Snap On Marketing Integration
Shopify Partners With Snap On Marketing Integration
April 30, 2019  |  Mobile

Shopify and Snap have formed a partnership that will allow Shopify merchants to buy and manage Snapchat Story ad campaigns on Shopify’s platform. “Last year,...

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Jack Daniel’s Introduces AR Experience For Phones That Turns Bottles Into 3D Stories
Jack Daniel’s Introduces AR Experience For Phones That Turns Bottles Into 3D Stories
April 15, 2019  |  Innovation

Tennessee whiskey distillery Jack Daniel’s has released a new marketing tool that turns any bottle of its product into an interactive augmented reality (AR) experience,...

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Facebook Advertisers Remain Loyal Despite Scandals
Facebook Advertisers Remain Loyal Despite Scandals
April 09, 2019  |  Facebook

CNBC is reporting that despite a year of scandals for social media giant Facebook, advertisers are still flocking to the company, and user base and...

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Amazon To Push Mobile Video Ads
Amazon To Push Mobile Video Ads
March 21, 2019  |  Amazon

Amazon, in an attempt to capture a piece of the $129 billion digital advertising space, will sell video ad spots on its mobile app, according...

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Visa Rolls Out Promotions As Sponsor Of Hudson Yards
Visa Rolls Out Promotions As Sponsor Of Hudson Yards
March 18, 2019  |  Retail

As the official payment technology partner for Hudson Yards, New York City’s newest neighborhood offering shopping and entertainment options, Visa is offering exclusive discounts and deals...

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Will Consumers Want To Monetize Their Own Data?
Will Consumers Want To Monetize Their Own Data?
March 18, 2019  |  Data

If headlines are any indication, data breaches have made off with consumers’ most sensitive bits of information, such as Social Security numbers, credit card info...

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Neiman Marcus Taps Into The Travel Vertical
Neiman Marcus Taps Into The Travel Vertical
February 21, 2019  |  Retail

Neiman Marcus is expanding its horizons with travel this spring – though not by going anywhere itself. Instead, the department store has announced it will...

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