marketing

What’s Good For Veterans Can Be Very Good For Businesses
What’s Good For Veterans Can Be Very Good For Businesses
November 12, 2018  |  Consumer Authentication

It started in the early 1980s: The nation began to repent for what was commonly viewed as the shabby treatment of Vietnam War veterans. It...

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Bread Finance On Why The Early Financing Offer Catches The Conversion Worm
Bread Finance On Why The Early Financing Offer Catches The Conversion Worm
November 09, 2018  |  Retail

Offering financing to consumers can be a tremendous marketing and customer retention tool for retailers that do it right. The trick, Bread Finance CTO and Co-founder Daniel Simon told PYMNTS...

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Can Lime’s Safety Push Attract More Bike, Scooter Users?
Can Lime’s Safety Push Attract More Bike, Scooter Users?
November 08, 2018  |  Ridesharing

Scooters are so retro that they are almost brand new. That might seem, from certain angles, a decent problem to have: A mode of transportation...

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Grubhub’s Latest Push: College Students And Meal Vouchers
Grubhub’s Latest Push: College Students And Meal Vouchers
October 25, 2018  |  Earnings

Grubhub — fueled by a 67 percent year-over-year increase in active diners in the third quarter, as well as its recent partnership and acquisition deals — said...

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US Census Approach Brings Commerce Worry And Anticipation
US Census Approach Brings Commerce Worry And Anticipation
October 15, 2018  |  Big Data

It’s (almost) that time again: The next U.S. Census, scheduled for 2020. The decennial data collection effort often sparks some debate about the methods and...

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Gold: Sourced Digitally, Ethically And Via Blockchain
Gold: Sourced Digitally, Ethically And Via Blockchain
October 01, 2018  |  Blockchain

Can blockchain help improve transparency of — and even the ethics surrounding — the gold supply chain? Emergent Technology Holdings helps track where the yellow...

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Why Credit Unions Should Talk The Fraud Prevention Talk
Why Credit Unions Should Talk The Fraud Prevention Talk
September 25, 2018  |  Credit Unions

When it comes to how consumers think about where their funds are the safest, large banks can benefit from somewhat of a perception gap. The...

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Adobe Takes A Whack At Salesforce With $4.75B Marketo Buy
Adobe Takes A Whack At Salesforce With $4.75B Marketo Buy
September 20, 2018  |  Partnerships / Acquisitions

Adobe announced it has entered into a definitive agreement to acquire software company Marketo for $4.75 billion, subject to adjustments. This move could have implications for such competitors...

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Can Guitar Center Get Its Groove Back?
Can Guitar Center Get Its Groove Back?
September 14, 2018  |  Retail

Though much of retail has been buoyed by a rising tide of strengthened sales and renewed consumer confidence, some sellers out there continue to struggle...

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