marketing

Facebook To Confirm Political Ad Buyers Via Snail Mail
Facebook To Confirm Political Ad Buyers Via Snail Mail
February 19, 2018  |  Facebook

Anyone wanting to purchase an election-related advertisement on Facebook’s U.S.-based social media platform will now get a postcard in the mail to verify their identity....

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Why Retail Wishes Every Year Could Be The Year Of The Dog
Why Retail Wishes Every Year Could Be The Year Of The Dog
February 17, 2018  |  Merchant Innovation

Yesterday marked the beginning of the Chinese New Year, and this year it’s the Year of the Dog. The Chinese zodiac is a bit different from its...

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Shping Incentivizes Consumer Engagement With Brands For Digital Coins
Shping Incentivizes Consumer Engagement With Brands For Digital Coins
February 16, 2018  |  Retail

To research a product, potential customers may turn to Google. But finding product information can be a bit of a cumbersome process. Consumers may have...

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Mastercard Partners With Soccer Player Pele For Priceless Campaign
Mastercard Partners With Soccer Player Pele For Priceless Campaign
February 13, 2018  |  Mastercard

Mastercard wants to “Start Something Priceless” for UEFA Champions League fans through a partnership with famed Brazilian soccer player Pelé. The partnership has resulted in a...

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Staying Original In A World Full Of Imitators
Staying Original In A World Full Of Imitators
February 12, 2018  |  Retail

When Harvard Business School grads Katia Beauchamp and Hayley Barna first came up with the Birchbox concept, it was so … well, out of the box...

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The Passion Payoff: Evolution Of Mastercard’s ‘Priceless’ Campaign
The Passion Payoff: Evolution Of Mastercard’s ‘Priceless’ Campaign
February 12, 2018  |  Mastercard

Ending poverty, fighting cancer, and bringing women into tech fields: all in a day’s work, along with simpler pleasures like reading a book with one’s...

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Quick-Service Restaurants (QSRs) Use In-Store Promotions And Events For A Competitive Edge
Quick-Service Restaurants (QSRs) Use In-Store Promotions And Events For A Competitive Edge
February 12, 2018  |  Retail

For nearly three decades, customers of McDonald’s have been able to buy burgers, fries and chance to play an in-house game of McDonald’s Monopoly. By...

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In The Age Of Big Data, Why Are We Still Flying Blind?
In The Age Of Big Data, Why Are We Still Flying Blind?
February 12, 2018  |  Data

In a world where we’re bombarded daily — even hourly — by data points on everything from stock prices and market cap to retail sales and...

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Gift Cards: Not Just For Merchant Apps Or The Holidays
Gift Cards: Not Just For Merchant Apps Or The Holidays
February 08, 2018  |  Retail

Merchants may be able to deliver the best experiences to their customers through their own apps, but not all customers want to take up hundreds...

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