marketing

Social Media Is King For Gen Z Influence
Social Media Is King For Gen Z Influence
July 20, 2017  |  Retail

Imagine growing up in a world where the internet — and the good and bad parts of it — has always existed. That’s the reality for those...

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Apple Pay Rolls Out Huge Promotion In China
Apple Pay Rolls Out Huge Promotion In China
July 19, 2017  |  Apple Pay

Apple is reportedly launching an Apple Pay marketing scheme in China, which is its largest effort since launching the payment method nearly a year and a...

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Modern-Day Word of Mouth Is Most Influential With Consumers
Modern-Day Word of Mouth Is Most Influential With Consumers
June 20, 2017  |  Retail

There’s the old saying “word of mouth travels fast.” In today’s fast-paced digitally focused society, that word of mouth now comes in the form of...

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CFPB Requests Retail Credit Cards Offer More Transparent Promotions
CFPB Requests Retail Credit Cards Offer More Transparent Promotions
June 09, 2017  |  CFPB

The Consumer Financial Protection Bureau (CFPB) announced in a press release that it sent letters to top retail credit card companies encouraging them to use...

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Skava And The Power Of Consumer Intent
Skava And The Power Of Consumer Intent
June 09, 2017  |  Retail

That retail is changing rapidly — and that many of its oldest and most established players are struggling to keep pace — is not much of...

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LiveRamp Unveils Omnichannel Marketing Tool
LiveRamp Unveils Omnichannel Marketing Tool
June 08, 2017  |  Retail

Targeting the right customer at the right time is the key strategy for those in the retail advertising and marketing sectors. With today’s advanced technology,...

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Beauty Store Lush And The Challenges Of (Nude) Shock Marketing
Beauty Store Lush And The Challenges Of (Nude) Shock Marketing
June 08, 2017  |  Retail

Observant fans of handmade bath and beauty products and cosmetics who shopped at Lush last week may have noticed something a little different in their shopping...

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Data Enabler Startup ItsOn Brings Wireless Carriers Into The 21st Century
Data Enabler Startup ItsOn Brings Wireless Carriers Into The 21st Century
June 08, 2017  |  Mobile

Getting a cab or a meal, sending or receiving money, or shopping for a last-minute birthday gift: All of these everyday tasks are easy to...

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Shopify Now Lets Merchants Hire Virtual Employee ‘Kit’ For Free
Shopify Now Lets Merchants Hire Virtual Employee ‘Kit’ For Free
June 07, 2017  |  Innovation

Today in retail news, employee of the week award goes to Kit, Shopify’s virtual assistant for Shopify merchants, who handles digital marketing and advertising for...

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