marketing

Intuit to Preview AI-Powered Marketing Tools 
Intuit to Preview AI-Powered Marketing Tools 
June 13, 2024  |  artificial intelligence

Intuit, the maker of TurboTax, Credit Karma, QuickBooks and Mailchimp, will preview a new artificial intelligence (AI) system designed to help businesses increase revenue through...

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AI Marketers: The New Mad Men?
AI Marketers: The New Mad Men?
June 12, 2024  |  artificial intelligence

In the marketing arena, where creativity and innovation are paramount, a new contender is emerging: generative artificial intelligence (GenAI). Capable of producing content such as...

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United Airlines Launches Media Network Using App, Inflight Entertainment Screens
United Airlines Launches Media Network Using App, Inflight Entertainment Screens
June 07, 2024  |  Connected Economy

United Airlines has launched a media network that enables brands to deliver personalized advertising and offers to travelers.  The new Kinective Media by United Airlines makes...

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Meta Platforms to Introduce Free AI Chatbots on WhatsApp
Meta Platforms to Introduce Free AI Chatbots on WhatsApp
June 07, 2024  |  Meta

Meta Platforms, the parent company of Facebook, is planning to introduce free artificial intelligence (AI) chatbots on WhatsApp as part of its strategy to monetize...

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AI in Commerce: 5 Essential Use Cases for B2B Operations
AI in Commerce: 5 Essential Use Cases for B2B Operations
May 24, 2024  |  artificial intelligence

It’s getting harder and harder to spell innovation without AI (artificial intelligence). And with the news Wednesday (May 22) that Zilliant is integrating generative AI across...

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How Businesses Can Navigate the AI Search Shake-Up
How Businesses Can Navigate the AI Search Shake-Up
May 17, 2024  |  eCommerce

Google’s latest unveiling of artificial intelligence (AI)-powered search tools has sent ripples through the business world, prompting leaders to rethink their digital strategies. The tech giant’s...

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Report: McDonald’s to Launch Digital Marketing Fund, Add Ordering Channels
Report: McDonald’s to Launch Digital Marketing Fund, Add Ordering Channels
May 09, 2024  |  Restaurant innovation

McDonald’s is reportedly set to modernize its marketing strategy by launching a digital marketing fund to be paid into by its U.S. franchisees. The move aims to...

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Balsam Brands Uses Real-Time Data to Make Its Holiday List
Balsam Brands Uses Real-Time Data to Make Its Holiday List
May 08, 2024  |  Retail

With the first quarter recently in the books and Q2 well underway, most companies have their collective eye on an uncertain economy and an inconsistent...

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AI Could Put ‘Holy Grail’ of Retail Offers Within Reach 
AI Could Put ‘Holy Grail’ of Retail Offers Within Reach 
May 06, 2024  |  artificial intelligence

Artificial intelligence (AI) is reshaping the way companies approach data-driven customer marketing.  The benefits of AI in marketing are substantial, experts say. AI-powered systems offer...

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